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Poll Finds Effectiveness Of Email Marketing And Advertising Is In Decline For B2B Lead Generation
Poll Finds Effectiveness Of Email Marketing And Advertising Is In Decline For B2B Lead Generation
Most businesses use email marketing and advertising in order to generate leads. However people pay less attention to them and as such these marketing methods have become less effective. At the same time people prefer to search the Internet indicating requirement of new marketing methods.
Haslemere,
Surrey,
United Kingdom
(prbd.net)
15/01/2012
London 15 January 2012 – Using a poll about the effectiveness of email marketing and advertising, Engago Technologies Ltd. found clear indicators of their decline for B2B lead generation.
The results show that people are less affected and pay less attention to emails and advertisements that promote products or services in B2B.
This is mainly due to several reasons:
- Too much: overwhelming amount of marketing emails and advertisements
- Not relevant: the messages are not relevant for the addressee
- Sales pitch: instead people want information
- Timing: low likelihood of emails and advertisements to be in sync with the moment of interest
- Not reaching the target: due to spam filters
- Change of attitude: people prefer to investigate themselves on the Internet for finding solutions to their problems or suiting products or services that fulfill their needs
The last item is where the solution to this problem should be found as people will during their search for a solution land on the company website with the suiting products or services to their problem.
However there is another hurdle to take as people during the visit of a website avoid identifying themselves by contacting the company or using fake email addresses to download more information like white papers.
Hence the requirement to have the visiting companies identified and their interest revealed by using a third party service like LEADSExplorer.
Additionally LEADSExplorer allows for timely sending emails or cold calling proposing the required product or solution to companies that are interested. This web service reveals the companies visiting the website, identifying the required product and the level of interest in that product.
More information can be found on the LEADSExplorer website (www.LEADSExplorer.com)
About Engago Technologies Ltd.
Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.
Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.