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Is Pay Per Click Advertising Worth The Effort
Is Pay Per Click Advertising Worth The Effort
Pay per click advertising (PPC) has been a key tool in search engine marketing strategies since it was introduced by leading search engines such as Google.
Berkshire,
Wokingham,
United Kingdom
(prbd.net)
04/10/2010
"PPC Junkies are PPC experts that have managed the pay per click accounts of many leading brands and small companies."
Pay per click advertising (PPC) has been a key tool in search engine marketing strategies since it was introduced by leading search engines such as Google. Search engine marketing is a blanket term for marketing strategies that aim to increase a company’s visibility in the internet search results.
The main benefit of PPC as appose to search engine optimisation (improving a company’s position in the natural results) is the immediacy of results. Whilst SEO can take months to obtain high listings and requires a vast amount of work and time, a pay per click campaign can be set up and obtaining high rankings within a day.
PPC, has however been given some negative reviews in recent times, mainly due to advertisers with little experience of pay per click taking it upon themselves to set up their own campaigns and not taking the time to fully optimise their campaigns. A campaign with poor PPC management can become a drain on any company’s marketing budget if nothing is done about it.
What few PPC beginners fail to realise is that there is more to running a successful campaign than choosing some keywords that it would be nice to appear in the search results for. Any PPC specialist or PPC management agency knows that an in depth process of keyword research and analysis is needed in order to obtain a list of effective keywords that are more likely to convert into sales and at the end of the day, a PPC campaign should be there to generate sales.
There is no doubt that PPC can be an extremely effective online marketing tool when utilised correctly. PPC management takes allot of time and effort to get right and there are many questions around the subject of whether PPC advertising is worth it. The majority of these questions come from advertisers with poorly performing campaigns and little knowledge of how to optimise them efficiently.
The answer to is question is simple, if you have a website selling reasonably priced products or services then PPC is most definitely worth it but it pays to know what you are doing. A PPC management service is the best way to go when starting a pay per click campaign, that way you know where you are from the beginning and can set your mind at ease.
PPC Junkies are PPC experts that have managed the pay per click accounts of many leading brands and small companies. PPC management from PPC Junkies represents excellent value for money and in the long run pays for itself. If you want the best return for your money then take a look at PPC Junkies or give them a call for more information.