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Text message marketing gaining popularity among businesses
Text message marketing gaining popularity among businesses
Text message marketing has become very popular among small and large businesses that are using them to connect with their customers.
Roseville,
CA,
United States of America
(prbd.net)
05/10/2010
"Text message marketing has become very popular among small and large businesses that are using them to connect with their customers."
Businesses all over the world are now realizing the potent power of text message advertising to connect with their large customer base. Politicians too, have taken advantage of this unique way of marketing. In his presidential campaign, Barack Obama had sent text messages to millions of his supporters, encouraging them to vote for him. Dunkin Donuts and McDonald’s too have come up with successful marketing strategies using text message advertising.
Mobile marketing is useful not only for the large multinationals, but also small businesses that can benefit from this unique strategy. There are several advantages of mobile marketing. It is believed that nearly 2/3rd of the population of mobile phone users, i.e. about, 1.8 billion, actively using text messages.
Time Factor: An SMS, is typically read within 15 minutes, and responded to in 60 minutes of sending it. The sender gets the advantage of getting a response immediately.
Through text messages, a seller can inform his customers about a new promotion or offer that is currently going on. Ideally he would have to spend hundreds of dollars on print ads, without being sure if those ads reach his targeted customer base. Text message advertising is cost effective as well. Through a single bulk message a user can reach out to millions of his customers.
Targeted Audience: This is how a typical mobile marketing strategy works. A user who wants to know more about a certain product or promo would send an SMS to a number along with the keyword that he is asked to type. He gets an instant reply, where he is informed about the product, its cost and offers if any .Thus as we can see here, it’s a user driven marketing strategy. This ensures that businesses can directly reach their targeted audience.
Text message marketing can be used to keep your customers informed and also to keep yourself informed about your customers. For example as a salon owner, a customer has fixed an appointment for the 10th of the next month. An SMS informing him about the appointment a few days prior to the schedule will ensure that the customer is reminded of the event .It also gives you the satisfaction that the customer is sure to make it to your place on the scheduled date. Keeping the customer updated on the current stock prices, or current news is also a very effective form of mobile marketing.
About textmessageadvertising.org: Textmessageadvertising.org is a firm that helps small and large scale businesses come up with marketing strategies, with the help of internet and mobile marketing.
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About
Textmessageadvertising.org is a firm that helps small and large scale businesses come up with marketing strategies, with the help of internet and mobile marketing.
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