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Green energy companies & micro-CHP
Green energy companies & micro-CHP
This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies.
Navi Mumbai,
Maharashtra,
India
(prbd.net)
29/10/2010
This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It also tested consumer reaction, in Canada, England and the USA, to a description of a micro-CHP boiler, based on the Ceres Power prototype, shown below:
(Looking much like a typical home boiler, it is compact and designed to be mounted on a wall. It converts natural gas piped into the home into heat and electricity. It can provide all the hot water and central heating required in a typical home as well as much of the electricity. Since the electricity is created at the home, it is created at two or three times the efficiency of the electricity provided by power stations which have to travel through large distribution networks.
- This hydrogen fuel-cell boiler is designed to save more than 25% on the total energy bills compared to the best current gas boilers.
- It does not require any lifestyle changes – the connections and maintenance contracts will be the same as for existing gas boilers.
- Please assume that any excess electricity that you produce can be sold to your electricity provider.)
• How well known are the 'green energy' providers in each country?
• Of those people aware of the providers, how many use them, or intend to use them in the near future?
• What are people's attitudes towards fuel-cell technology being used in different situations?
• How do people react to this product profile of a micro-CHP boiler?
• What proportion of people are 'Enthusiasts' for the micro-CHP boiler - find it 'very appealing' and say they are 'very likely to install' one once their current boiler needed replacing?
• What is the best predictor of whether someone is an 'Enthusiast' for the micro-CHP boiler?
Table of Contents:
1.1 Introduction 3
1.2 Key Insights 9
1.3 Methodology 13
2.1 Report Results 18
2.2 Attitudinal segmentation to climate change 19
3 Canada Data 27
3.1 Canada - Green Energy Companies: Awareness, Usage and Intention to Use 29
3.2 Canada - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers 36
3.3 Canada - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype 39
3.4 Canada - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts" 52
3.5 Canada - Hydrogen fuel-cell Home boilers: Regional Distribution 55
3.6 Canada - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler 60
4 England Data 63
4.1 England - Green Energy Companies: Awareness, Usage and Intention to Use 65
4.2 England - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers 70
4.3 England - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype 73
4.4 England - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts" 86
4.5 England - Hydrogen fuel-cell Home boilers: Regional Distribution 89
4.6 England - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler 91
4.7 England - Special Analysis England: Identifying predictors for being a micro-CHP "Enthusiast" 94
5 USA Data 98
5.1 USA - Green Energy Companies: Awareness, Usage and Intention to Use 100
5.2 USA - Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers 105
5.3 USA - Hydrogen fuel-cell home boilers: Profile test based on Ceres Power prototype 108
5.4 USA - Index Profiles of a key target group for hydrogen fuel-cell home boilers - the "Enthusiasts" 121
5.5 USA - Hydrogen fuel-cell Home boilers: Regional Distribution 124
5.6 USA - Understanding the attitudes and responsibilites of "Enthusiasts" for the hydrogen fuel-cell home boiler 129
6 Further Analysis 132
7.1 Survey Release Outline 133
7.2 Addendum 134
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