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Direct Mail Marketing Is Still a Valuable Tool
Direct Mail Marketing Is Still a Valuable Tool
With the current technologies and marketing channels that are available today, direct mail marketing may seem like a thing of the past.
Fayetteville,
Arkansas,
United States of America
(prbd.net)
09/11/2010
With the current technologies and marketing channels that are available today, direct mail marketing may seem like a thing of the past.
But that’s not the case, according to Philippe Graner, Marketing Director of J. Schmid & Associates, Inc.
Firms still use direct mail marketing, he said, and get results. The key is using the tool in the right way.
“When you look at the clients who come in through the print channel verses the online channel, obviously it’s much cheaper to get clients online but they don’t have same kind of frequency or the life time value,” Graner says.
But both channels are valuable and should be used in conjunction with each other.
“The best customers, the ones that have loyalty and stay with you, still come in through the print channel,” Graner said. “That said, if you don’t market online, you’re going to be missing a portion of your audience that doesn’t respond to print, and essentially wasting money.”
In a ZweigWhite webinar on Nov. 9, Graner will talk about cost-effective techniques to help each participant accurately understand the different aspects of direct mail marketing and measure channel profitability.
Graner said the webinar will answer several questions, including:
Why a multi-channel customer is profitable than an online-only customer
How to complement online and print customer acquisition efforts
What a best-in-class, multi-channel merchant looks like
How to accurately measure the impact of the print channel on customers ordering online
How to cost effectively use the print channel with skyrocketing postage costs
About ZweigWhite: ZweigWhite is the nation’s leader in enhancing business performance for architecture, engineering, and environmental consulting firms. The ZweigWhite team consists of experts in strategy, mergers and acquisitions, business valuation, ownership transition, human resources management, finance, marketing, market research, project management and project delivery methods who collectively produce a comprehensive suite of products and services, including advisory, consulting, newsletters, industry reports, executive training, business conferences, and more covering virtually every aspect of firm management. The firm is headquartered in Fayetteville, Arkansas, with additional offices in, Chicago, IL, Durham, NC, and Natick, MA. The ownership of ZweigWhite are investors Eli Global and BIA Digital Partners, with management including Mark Zweig and Ed Friedrichs. For more information contact Sonya Stout at 479.582.5700, or sstout@zweigwhite.com.
About
ZweigWhite is the nation’s leader in enhancing business performance for architecture, engineering, and environmental consulting firms. The ZweigWhite team consists of experts in strategic business planning, business valuation, ownership transition, human resources management, finance and administration, mergers and acquisitions, market research, marketing, project management and project delivery methods who collectively produce a comprehensive suite of products and services, including newsletter
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