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Businesses Taking Notice of Gopher as Customer Catchment Zone
Businesses Taking Notice of Gopher as Customer Catchment Zone
Retailers have long known the benefits of customer catchment zones. Now every other facet of business is catching onto the fact that just being listed in the phonebook is not enough to catch customers attention anymore
Parnell,
Auckland,
New Zealand
(prbd.net)
23/11/2010
Customer catchment zones refer to areas that customers know to go too, so they can locate their desired purchases, restaurants and shopping malls have been doing this for generations.
So too have most other businesses, by advertising their products and services in a directory. The relevance of a directory has not changed at all, only the way we use them. Technology has catapulted the humble directory into the 21st century; meaning that a perspective client can access information almost instantaneously via the World Wide Web, about your company – or your competition.
Online directories are now more popular then more traditional means of locating businesses. John Campbell, Gopher ( http://www.gopher.co.nz ) “Customer convenience is paramount, if it’s too hard to find you, or takes too long, your competitor’s maybe found instead”. The average human attention span is around 30 seconds and that is drastically decreased when scanning a page online looking for key information.
“People like to have choice, leading them to believe they have made an informed decision and this increases customer satisfaction”John Campbell, Gopher. Customer satisfaction can lead to repeat business as once a customer has had quality service and perceive your company to have value, a trust forms, and then customers continue to deal with you when the need/want arises.
Ignoring online marketing ( http://www.gopher.co.nz ) can be disastrous as “97% of UK female Internet user’s research products online and 92% of UK female Internet users buy products online” - (eMarketer). New Zealand isn’t much different, with everything from concert and airline tickets also photographs and almost everything else imaginable being accessible online.
Listing with a quality online directory is the easiest and most cost effective way to promote your business online and Gopher is the fastest growing online directory in New Zealand. Gopher was founded by two Dilworth graduates who wanted to see New Zealand Dollars benefit New Zealanders. After 3 years of trading Gopher is growing in leaps and bounds and aims to take other New Zealand businesses with them on the road to success. See their website for more information, http://www.gopher.co.nz.
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Listing with a quality online directory is the easiest and most cost effective way to promote your business online and Gopher is the fastest growing online directory in New Zealand. Gopher was founded by two Dilworth graduates who wanted to see New Zealand Dollars benefit New Zealanders. After 3 years of trading Gopher is growing in leaps and bounds and aims to take other New Zealand businesses with them on the road to success. See their website for more information, http://www.gopher.co.nz
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