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Dentists Seek New Ways for Attracting New Clients
Dentists Seek New Ways for Attracting New Clients
More and more dentists say that technical excellence and quality professional service are no longer sufficient to produce a steady flow of new patients. Americans are increasingly turning to the Internet in search of dental service providers; instead of calling their friends for advice, or consulting a telephone directory.
CA,
San Jose,
United States of America
(prbd.net)
03/12/2010
More and more dentists say that technical excellence and quality professional service are no longer sufficient to produce a steady flow of new patients. Americans are increasingly turning to the Internet in search of dental service providers; instead of calling their friends for advice, or consulting a telephone directory. “Googling” for a local dentist, as well as turning to Facebook and Twitter for information on local dentists has become an alternative to traditional ‘word of mouth.’
This technological development makes traditional ways of advertising, like yellow pages, potentially a poor return on any advertising dollars spent. Telephone directories are not delivered to those who opt for mobile only phones, and such users now make up to 30% of many markets. Soon printed directories may disappear altogether. Radio and television ads can still reach a very broad, and captive audience, but lack the precision targeting of the Internet. A combination of electronic mass media, and targeted digital media can achieve the right balance.
“To stay competitive dentists should develop an online presence, ” advises John Lengyel of FreeDentistFinder.com.
“Marketing your practice in the Internet age is very different from using traditional methods. Dentists who have tried their hand at Internet marketing know that having your own website is not enough. Search engine optimization is key. Otherwise it is like trying to drive to the new supermarket which hasn’t yet built a driveway; you can’t get there from here.”
“Dentists can strategically place themselves above their competition by using Internet based marketing techniques,” he continues. “In saying this, I am also thinking of social media marketing—using Facebook and Twitter as referral media for example—because they can make a big difference to a dentist trying to enhance their web presence.”
Many dentists, in solo or small practices, don’t have time for Internet marketing. Often they buy a bundled package by a web developer, which maybe just a basic website. Once the website goes online, the dentists find that they have neither the time, nor the resources, to execute on-going Internet marketing campaigns. As a result, they find it hard to compete with those who are using professional services such as search engine optimization and pay-per-click marketing campaigns. So it can all end up being a waste of marketing dollars.
“That is where FreeDentistFinder.com can offer value to a busy dentist in need of marketing his or her practice online,” says Mark Gilkey. “FreeDentistFinder.com has one of the largest national level dentists’ directories in the United States, over 100,000 general dentists and 30,000 specialists are listed with us, consequently potential patients know they have a generous choice of general, and specialty dentists to choose from.”
Adds John Lengyel: “We do all the daily work so that the dentists who are listed with us do not have to. At
FreeDentistFinder.com, people can search for a dentist near them by simply typing in their zip code. A list of dentists will then appear with details, such as working hours, reviews, and contact details.”
“This is where we offer a unique service,” Mark Gilkey adds. “FreeDentistFinder makes it easy for potential patients to speak to dentists directly, so they are not routed through a phone bank operator. They can immediately talk to the dentist, or assistant, and ask questions before scheduling an appointment. Most people really appreciate this feature.” According to Lengyel, dentists who are listed with FreeDentistFinder.com welcome this interaction because it is a great way to speak directly with potential patients.
FreeDentistFinder.com also has a moderated review system where patients can rate their dental service providers. Dentist reviews are first submitted to the dentist, before being posted online, so dentists have the opportunity to first address patient’s concerns, privately rather than publicly.
Dentists intent on growing their practices need to gear their advertising efforts to meet the changing media outlets used by their patients. Otherwise, even the most skilled, and professional dental practitioner can find it difficult to prosper.
FreeDentistFinder.com is dedicated to helping dental patients find the best local dentist for them, and to helping dentists find educated, able, and willing patients, who care about their health.
For more information about FreeDentistFinder.com contact John Lengyel at 1-800-892-0925, or email help@freedentistfinder.com.
FreeDentistFinder.com
11 Prosperity Way Corporation
2880 Zanker Road Ste 203
San Jose, CA 95134
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