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National Bank of Pakistan strengthened its customer retention
National Bank of Pakistan strengthened its customer retention
National Bank of Pakistan (NBP) has strengthened its customer retention, penetration and profitability. The bank has continued to diversify its revenue base by creating additional specialised business groups to focus on the recovery of non-performing loans, increase the volume of domestic remittances and enhance revenue streams through equity portfolio investments.
Memphis,
TN,
United States of America
(prbd.net)
10/12/2010
National Bank of Pakistan (NBP) has strengthened its customer retention, penetration and profitability. The bank has continued to diversify its revenue base by creating additional specialised business groups to focus on the recovery of non-performing loans, increase the volume of domestic remittances and enhance revenue streams through equity portfolio investments.
NBP has positioned itself for further growth by building capacity in human resources and IT, as well as upgrading its infrastructure to ensure operational efficiency and better customer service.
The bank has strengthened its international franchise in central and south Asia and in the Middle East – emerging markets that are already providing good returns and will, it believes, become a significant source of future income. NBP has opened 19 new domestic branches, including five Islamic banking branches. This year it opened a branch in Saudi Arabia. It also created seven more ‘customer facilitation’ centres which cater for pensioners, the payment of utility bills and tax collection. In order to improve efficiency and automation, NBP has implemented its Core Banking Application, with the first branch expected to come on the IT platform by the end of 2010.
http://www.karachidigest.com/articles/news/national-bank-of-pakistan-strengthened
Syed Ali Raza, president and chairman of NBP, says: “[Last year] was a very challenging year. The economy remained under pressure because of energy and power constraints, the law-and-order situation, high interest rates and inflation.” He says the bank’s main achievements in 2009 were the 16% and 15% growth in deposits and advances, respectively, the creation of new business groups within the bank to widen the product offering, the new IT platform and investment in staff training and development.
On the future, Mr Raza says: “The management of the bank has given a new vision in which the bank intends to double its size and profitability in the next 5 to 6 years.
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