| |
Newsroom /
Business
/
Business
/
Cross Channel Marketing Executed with Mannerly Focus and Expertise
Cross Channel Marketing Executed with Mannerly Focus and Expertise
Cross channel marketing is the new buzz in town after the over-hyped SEO marketing.
Murrieta,
CA,
United States of America
(prbd.net)
12/01/2011
Marketing strategies are an essential component of the rightful progression of any given enterprise. These strategies undergo modifications and makeovers according to existent trends and fashion. While the basic goal of your marketing techniques remains the same, it is crucial that you adopt those which work in the current market scenario.
The traditional ( http://www.integrityprintservices.com/ ) direct mail strategy has never died out and still has the potential to reach customers individually and effectively. Direct mail marketing works even today as it renders an impression of personalized marketing for every single potential client or customer. However, that alone does not suffice. Since the advent of the internet, another promising hub for businesses, digital marketing has also entered the marketing arena and has given traditional marketing an advantage when used together correctly. Companies have been smart enough to harness these competent marketing strategies and accommodated a multi channel marketing for their businesses.
Multi channel marketing used by itself in the current times have been found to have certain drawbacks as there is lack of coordination and focus in the various marketing strategies applied for a particular business promotion. Besides, since most multi channel marketing is carried out with different service providers, expecting co-ordination and uniformity in the strategies applied is unreasonable. Cross Channel Marketing is the marketing revolution that works incredibly well with the positive aspects of every tried and tested marketing strategies en massed in a single package.
For instance, companies like Integrity Print Services have successfully gathered a team of highly qualified professionals to provide cross channel marketing to its customers. This service is a wise amalgamation of the ( http://www.integrityprintservices.com/ ) printing and mailing service along with SEO essentials, social media marketing, mobile marketing, blogging and email marketing. As opposed to multi channel marketing, cross channel marketing works in positive coalition with each marketing methods mentioned above in order to achieve the same goal or end product. The fashion in which each of the above marketing manners is carried out is exactly the same and aims to capture the consumers’ attention in a unified fashion with sellable content.
Cross channel marketing is not a complex process but a rather well-organized marketing procedure that is affordable and highly efficient. “Many of today's customers and prospects are in constant motion, and aren't always accessible using traditional marketing channels. With a single record of each customer or prospect, organizations benefit from flexibility and agility, defining and orchestrating a cross-channel strategy and targeting customers regardless of their location or the nature of the content. Plus, with coordination between channels, if a customer doesn't respond via one channel, an organization can try another-escalating to high-cost channels only for the highest value customers,” says Stephen Dietrich, President of Neolane Inc.
About IntegrityPrintServices.com:
Integrity Print Services Inc. provides a plethora of direct and digital marketing services. They are involved in printing and mailing services as well as the much preferred multi channel marketing and cross channel marketing services.
For more information please visit: http://www.integrityprintservices.com
About
Integrity Print Services Inc. provides a plethora of direct and digital marketing services. They are involved in printing and mailing services as well as the much preferred multi channel marketing and cross channel marketing services. For more information please visit: http://www.integrityprintservices.com
|