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ISB Hyderabad wins PepsiCo's Become Indra's Advisors Contest
ISB Hyderabad wins PepsiCo's Become Indra's Advisors Contest
Indian School of Business (ISB) Hyderabad team 'Jackdaws' have won the PepsiCo India's 'Become Indra's Advisors Contest'. This was the fourth edition of the campus engagement challenge by PepsiCo.
Noida,
UP,
India
(prbd.net)
20/01/2011
Indian School of Business (ISB) Hyderabad’s team ‘Jackdaws’ have won the PepsiCo India’s ‘Become Indra’s Advisors Contest’. This was the fourth edition of the campus engagement challenge by PepsiCo. The winner team Jackdaws won a pre placement offer from PepsiCo and an opportunity to present their challenge solution to Indra Nooyi, Chairperson & CEO, PepsiCo in New York.
The topic for this year’s competition was ‘India Heterogeneity – The Product Customization Challenge’. According to PepsiCo, through this challenge, PepsiCo encouraged the participants and the B School students to come up with recommendations for food or beverage options that drive experience especially that of regional cuisine and in a value format to the local consumer. “The evaluation was on the basis of innovation and novelty, feasibility and potential impact of the idea, customer value / commercialization and quality of compilation. Their presentation abilities were also tested to see if they can deliver their message clearly, bring clarity of data and solutions presented; showcase creativity and imagination in the tools used for the presentation,” PepsiCo mentioned.
The jury members who judged the final round to come up with the winning team were Manu Anand, President & CEO, PepsiCo India; Praveen Someshwar, CEO, India Beverages PepsiCo; Varun Berry, CEO, India Foods, PepsiCo; and Dr. Arindam Bhattacharya, Managing Director, The Boston Consulting Group, India.
PepsiCo mentions that each year the contest undergoes some innovation. This year, there were a number of innovations which included encompassing real time issues from both PepsiCo’s Beverage and Food business, business plan format v/s Case Study, elevator pitch format and participation of 13 best in campus teams.
Winner team Jackdaws said, “It was a brilliant experience to be a part of PepsiCo’s ‘Become Indra’s Advisors’ Contest as it helped us exploit our potential, challenge our intellect and question our beliefs. We are delighted to win this challenge and dedicate this recognition to ISB Hyderabad, our professors, fellow batch mates and most of all our families who guided us throughout and were very supportive”. They also added, “Most of all, we are thrilled to meet Ms. Nooyi in person and share our ideas. We could not have asked for a better start to our careers.”
Team ‘Launcher’s’ from NITIE Mumbai was the first runner up and Team ‘Victorious Secrets’ from IIM Lucknow was the second runner up. They received cash prize of Rs. 1,50,000 and Rs. 1,20,000 respectively and Pre Placement Interviews (PPI).
Stay tuned to MBAUniverse.com for more news from ISB Hyderabad!
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