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Does Safe Sex Sell
Does Safe Sex Sell
February marks the 10th Anniversary of Hello Cool World (HCW), a Vancouver-based alternative advertising agency that’s been putting safe sex into advertising for the past ten years. A major force behind sexual health campaigns in BC, HCW challenges the double standard that sex is used to sell anything, but rarely used to sell safe sex. On a mission to promote safer sex, by making it sexy, HCW has dedicated a website that highlights its whisper-generating campaigns - thatssosexy.com.
Vancouver,
British Columbia,
Canada
(prbd.net)
04/03/2011
February 14th marks the 10th Anniversary of Hello Cool World (HCW), a Vancouver-based alternative advertising agency that’s been putting safe sex into advertising for the past ten years.
A major force behind sexual health campaigns in BC, HCW challenges the double standard that sex is used to sell anything, but rarely used to sell safe sex ( http://www.hellocoolworld.com ). On a mission to promote safer sex, by making it sexy, HCW has dedicated a website that highlights its whisper-generating campaigns - http://www.thatssosexy.com.
“That’s So Sexy” is also the new ad campaign that HCW and partner Options for Sexual Health is launching on Valentine’s Day - featuring two PSAs with a full-frontal naked condom!
“We work in the name of ‘pleasure management’,” says Hello Cool World founder and creative director Katherine Dodds. “I say management ironically, but I really do mean pleasure. We don’t think fear works. We’ve taken a positive message approach in all our work, but when it comes to sex, how can you not use pleasure?”
She adds, “It’s been an exciting 10 years for us, starting as a grassroots campaigning company working on indie films, and evolving into a mature advertising agency taking on cutting edge, full-blown social advertising campaigns.”
Hello Cool World has been at the forefront of sexy cause-based advertising, working for the past decade with organizations like Options for Sexual Health (formerly Planned Parenthood BC) and more recently with BC Cancer Agency’s LACE Campaign - which the Georgia Straight headlined as “the LACE Crusade - Public Health Gets Sexy”.
Most recently the agency has teamed up with UBC PHD student Cindy Masaro, a Hello Cool World research associate, to create a social media conversation around her soon-to-be-launched online research survey.
Capitalizing (again ironically) in an arena once considered “activism”, HCW specializes in creating, launching and maintaining sophisticated grassroots campaigns for social causes. HCW tamed the beast of social media before it even became a fad, and has been a social enterprise long before that buzz word became the fashion statement it now is.
Like any discerning lover, Hello Cool World seeks clients who share their core values and philosophy of doing business. With the belief that “cool is good, but good can be even more cool, not to mention fun”, HCW partners with clients that focus on social issues and they work hard at turning serous topics into positive messages.
The key to campaigns is an established grassroots network (in concrete terms – a network of individuals with shared values and interests), which HCW grows and activates as social cause ambassadors. In this way, HCW can extend its reach beyond the traditional mainstream marketing model and generate wide public interest and action.
Hello Cool World... there’s no cooler work than doing good, and not starving for it.
About Hello Cool World
Hello Cool World (HCW) is an agency that makes a difference, with clients in the non-profit sector and independent film communities. HCW specializes in developing, launching and maintaining effective grassroots campaigns and creating and distributing content for social causes. Its mandate is: Ideas to audiences, audiences to action, action to outcome.
Operating as a social enterprise, HCW often put its profits back into the campaigns, especially when it comes to its distribution side - where DVDs and other socially conscious products are sold, giving a fair return to the creators and the rest to sustaining campaigns.
For More Information or to interview Katherine Dodds:
Almira Bardai
Jive Communications
Tel: 604-568-7214
Email: almira@jivecommunications.ca
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About
Hello Cool World (HCW) is an agency that makes a difference, with clients in the non-profit sector and independent film communities. HCW specializes in developing, launching and maintaining effective grassroots campaigns and creating and distributing content for social causes. Its mandate is: Ideas to audiences, audiences to action, action to outcome.
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