| |
Newsroom /
Business
/
e-Commerce
/
Mobile Commerce Trends – a whole new and exciting marketing technology
Mobile Commerce Trends – a whole new and exciting marketing technology
Mobile commerce trends & Mobile marketing was born on a warm night of August 2000. Thousands of
Richmond,
VA,
United States of America
(prbd.net)
21/04/2011
Mobile commerce trends & Mobile marketing was born on a warm night of August 2000. Thousands of music lovers were winding their way through the massive gates at the Virgins V-2000 music festival. Each participant had an event programmed in hand, and thousands eyed the double page ad spread at its center – the call to action prompts them to fire off an SMS containing the word “wasssupp” to a prescribed number. A minute later, a few individuals were jumping in the air - winners of several thousand pounds in UK’s first SMS competition run by Budweiser. A couple of days later, the same participants received a well written SMS message from Budweiser to forward to people in the mobile phone address book for a chance to win a few thousand pounds. By the weekend, thousands of mobile phones were beeping to signal delivery of one of the most famous mobile e-commerce advertising and b2b social media marketing hooks of this century. Mobile marketing was born and the cheers that went up in the offices of Budweiser and their marketing associates were absolutely unprecedented.
Let’s forward the time clock to 2006. When Audi was ready to launch the TT Quattro Sports model car, they wanted to do it in an exceptionally unique way. The car was being targeted to high-net-worth individuals so they started off with researching the life styles of their target audience. During their research, they found that almost all of these rich customers carried the latest sophisticated mobile phone. Audi marketing associates came up with high impact visuals of the sports car and packaged it into a sleek downloadable multi-media show meant for mobile phone marketing and ecommerce web development services. SMS invitations were sent out to these high-net-worth consumers to see the new model on their mobile phones. The responding consumers were treated to a rich multimedia experience that allowed them to zoom-in and pan around high impact visuals of the sports car before calling to book a test drive. This was the first known instance where 2G mobile phone technology was used for mobile marketing.
Mobile phone technology and e-commerce trends marketing industry was finally beginning to deliver on its promise to the advertisers. The quantum leap in technologies enabled the launch of 2G, 2.5G and more recently, 3G technology mobiles and networks. Simultaneously, the entry of cheap Chinese made smart mobile phones accelerated the penetration of mobile phones i.e. more and more people are now not only carrying mobile phones, they are carrying smart 3G enabled mobile phone. Add to this potent mix, broadband mobile internet. Traditional media owners including MSN, EMAP, Channel4 and ITV are now deploying mobile-centric content to capitalize on the public’s appetite for mobile content. People are now reading news summaries delivered direct to their mobile phones. They receive the latest stock positions and answer urgent email while on the move; they check their bank accounts, transfer funds and even make purchases using their mobile phones. And as history has demonstrated on more than one occasion, whenever we witness a concentration of media and consumers, ecommerce web site solutions soon follows.
How is mobile phone technology connected with ecommerce ecommerce internet marketing of your website?
3G or third generation technology has advantages including high-speed transmission, advanced multimedia access and global roaming. 3G is mostly used with mobile phones as a means to connect the phone to the Internet or other IP networks in order to make voice and video calls, to download and upload data and to surf the net. The higher data speed enables us to send multi-media content from the website direct to the customer’s mobile phone. Imagine your animated ads and video advertisements being sent direct to your customer’s mobile phones. The reason this technology is so exciting is because it is now possible to use sophisticated software embedded in your website to target customers based on their lifestyles.
Simultaneously, sophisticated mobile phone wallets or payment gateways have already been developed. Customers can now not only view multi-media rich content, they can make purchases even when they are on the move or waiting at the airport or train terminal.
While ecommerce business services via search engines will still exist and grow, marketing via mobile phones opens up a whole new vista of marketing possibilities. We at RetailBizMD.com have been carefully following the developments in mobile marketing and have developed custom website-to-mobile interface linked to the ecommerce database on the website. So for example, if a customer at an online book store has requested to be notified when a certain book or game or DVD is available, the moment the stock is added, automated mobile messages are sent out with hypertext links leading direct to the product page. Clearly, new technology presents a whole new and exciting way to market your products and services. Talk to RetailBizMD.com today – we are eager to help you take your business direct to your customers.
When you've grown up in the brick and mortar world, isn't the idea of taking your business online a little scary? We know you have been thinking about it, but so much uncertainty about what to do. New concepts like entailing, ecommerce store solution, shopping cart software, e-mail marketing, Social Media Marketing consultants, YouTube and on and on!
For More Detail visit : http://retailbizmd.com/
About
RetailBizMD.com has gathered all the internet expertise under one roof and so no matter what your need, we have the right specialist for the job.
|