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The King of the Energy Shots - 8 Hour Energy Shot or 5 Hour Energy Shot?
The King of the Energy Shots - 8 Hour Energy Shot or 5 Hour Energy Shot?
During the recession, people will go the distance to save a few pennies on fuel, there is a booming new industry of energy drinks that sells for twenty times more than Coca-Cola - energy shots.
Boca Raton,
FL,
United States of America
(prbd.net)
04/09/2009
More and more people are turning away from $3 cups of coffee, and picking up $3 2-oz shots of energy liquid - and most of them taste horrible.
The demand for energy shots is expected to double this year, reaching $700 mil in sales - and a majority of those sales will be of Living Essentials' 5 Hour shot, the first energy shot on the market.
Many companies are attempting to capture the energy shot market - similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.
8 Hour Energy, though the name is similar, has taken the industry a few steps further. While the others merely contain caffeine, it includes Acai, Gogi, and Tahitian Noni - three berries known for their natural energizing and dietary properties. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.
In addition to its improved ingredients, The 8 Hour shot is carb and calorie free - and it tastes delicious.
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the 10 top fitness trainers in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.
"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn't have managed to do either," laughed Troy Smith, a Finance major in his last semester.
"8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It's like time in a bottle," said Stephanie Wilcox - a student at the UF College of Dentistry.
Despite 5 Hour Energy's fierce advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, believes their superior product needs only word-of-mouth to prevail. "The ingredients speak for themselves," says Casey McCarthy, CEO of Bhelliom Enterprises.
Contact:
Lynn Baker
Boca Raton fl
33428
561-989-0181
http://www.bcdnso,org
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About
Despite 5 Hour Energy's fierce advertising budget, Bhelliom Enterprises, 8 Hour Energy's developer, believes their superior product needs only word-of-mouth to prevail. "The ingredients speak for themselves," says CEO of Bhelliom Enterprises, Casey McCarthy.
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