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Why is Lean Sales & Marketing the Final Frontier for the Lean Enterprise?
Why is Lean Sales & Marketing the Final Frontier for the Lean Enterprise?
Free Webinar this Friday hosted by Lean Frontiers
Fort Wayne,
IN,
United States of America
(prbd.net)
04/05/2011
05.03.2011– Webinar Registration
Free Webinar…Lean Sales & Marketing:
Title: Lean Sales & Marketing: The Final Frontier for the Lean Enterprise?
Date: Friday, May 6, 2011
Time: 2:00 PM – 2:30 PM EDT
Cost: No fee.
https://www1.gotomeeting.com/register/536606993
Why is Lean Sales & Marketing the Final Frontier for the Lean Enterprise? Marketing activities such as developing promotion programs, branding, developing ads and writing copy are seen as creative processes that don’t lend themselves to systematization without losing the ability to think outside the box.
Most efforts to improve Sales and Marketing so far have come from Six Sigma or Lean Office programs that largely derive their practices from the production environment. The personality style of a star salesperson or an innovative marketer clashes with the type of person who is going to embrace standardized processes and continuous, incremental improvement.
If these arguments sound familiar, they are the same ones used ten years ago to keep lean out of Research & Development: breakthrough innovation cannot be standardized, lean manufacturing practices don’t work and star technologists don’t appreciate process excellence. The solution is to recognize that like R & D, sales and marketing functions are knowledge creation processes.
Product developers add value when they deepen their knowledge about the product design and then convert that knowledge into a product that a customer can buy. Similarly, marketing and sales functions add value when they deepen the company’s knowledge about customers and market needs, and then support R & D as they make decisions that lead to products to meet those needs. They also add customer value when they deepen the customer’s knowledge about the product. In fact, the best sales people are those who take the time to deeply understand an individual customer’s needs so that they can recommend the products and services that will best meet those needs.
We will be able to conquer the final frontier for the lean enterprise when we recognize that when the value a process creates is knowledge, it must be managed as a Knowledge Creation Value Stream to maximize the value we get from the knowledge created, and minimize the wastes of knowledge loss, ineffective decision-making.
Joe Dager of Business901 commented: "You want a fresh approach to marketing that is something other than just a new set of tools. Consider attending the Lean Sales and Marketing Summit. You will get them there. I have a limited amount of discounted tickets; please contact me to check availability."
About Joe Dager:
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe, the owner of Business901 is a Lean Six Sigma Black Belt and author of the Lean Marketing House and Marketing with A3.
If you visit the Business901.com website, you can download and introduction to Lean Marketing Concepts in a 30-page eBook format. Dager’s experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.
Press Contact:
Joseph T. Dager
Business901
Lean Marketing House Author
Marketing with A3 Author
Achieving Expert Status
Fort Wayne, IN
260-438-0411
jtdager@business901.com
http://www.business901.com
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