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European Advertising Provider Truvo Deploys Amdocs Search Software for New Website
European Advertising Provider Truvo Deploys Amdocs Search Software for New Website
Deployment supports Truvo’s efforts to offer local businesses a powerful advertising platform by improving relevancy of search results for its website and mobile portal platforms
Pune,
Maharashtra,
India
(prbd.net)
11/05/2011
Truvo, a leading provider of search and digital advertising solutions in Belgium, Portugal and Ireland, and Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that Truvo has deployed the Amdocs Intelligent Search software within Golden Pages, Truvo’s local business search website group. The Amdocs deployment will improve the customer experience for users accessing the website via a computer or mobile device across Truvo’s regional markets.
“The combination of the Amdocs Intelligent Search solution and Truvo’s strong localized advertiser content and user knowledge, gives greatly enhanced search capabilities for more targeted and relevant search results,” said Donat Rétif, Truvo CEO. “By improving the user’s experience we will encourage increased consumer traffic and ensure better qualified leads for our advertisers, giving them with a higher return on their investment.”
Amdocs Intelligent Search replaces Golden Pages’ existing search engine. It improves Truvo’s ability to define new search policies and provides consumers with more relevant search results based on context and location. Additionally, Amdocs Intelligent Search’s unique architecture simplifies search request processing, reducing hardware requirements and total cost of ownership.
“Competition in the local search and advertising space is intensifying with the advent of new players,” said Brian Shepherd, group president and head of global marketing at Amdocs. “Providers like Truvo who invest in enhancing the consumer search experience and offering businesses more effective advertising capabilities will be able to win advertiser loyalty and market share.”
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About Truvo
Truvo is a leading international business operating across five countries in the local search and advertising market and has over 1,400 employees. The print and online platforms are used by more than 10 million people each month. Truvo creates value by providing an integrated portfolio of cost-effective and simple-to-use advertising solutions that connect buyers quickly and efficiently with sellers. Truvo offers a range of complementary services, in print, online, telephony and mobile, to assist consumers in making informed purchase decisions. Truvo currently operates in Belgium, Portugal, Ireland and has interests in South Africa & Puerto Rico.More information on Truvo can be found on info.truvo.be.
About Amdocs
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of approximately $3.0 billion in fiscal 2010, Amdocs has over 19,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.
Amdocs’ Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2010, filed on December 7, 2010 and our Form 6-K filed for the first quarter of fiscal 2011 on February 8, 2011.
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