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SEO Content – What it Is and How it Works
SEO Content – What it Is and How it Works
New developments and innovations in advertising can be confusing for the average small business person, entrepreneur, or marketing manager.
Bath,
Avon,
United Kingdom
(prbd.net)
08/06/2011
New developments and innovations in advertising can be confusing for the average small business person, entrepreneur, or marketing manager. While the Internet, for example, is making it a lot easier to set up or manage a business due to the massively decreased overheads involved in operating online, many traditional businesses are finding themselves unable to compete with the more internet-based, or internet-savvy, organizations. Managing viral marketing, advertisement sponsors, social media, search engine rankings and SEO content frequently causes problems for those used to dealing with more traditional media.
Many seek help from dedicated web marketing companies such as Oxbridge Content, which helps individuals, organizations and companies who are trying to grapple with the complexities of forming a successful internet presence in the modern world.
SEO content is a case in point – and one of the most popular services that Oxbridge Content offers. Search engines are now a huge part of modern life, the automatic first port of call for anyone who is researching, shopping, price-checking or just feeling curious. The most popular search engine, international giant Google, has even become a verb in its own right, and you’ll often hear people saying ‘I’ll just Google it!’ in response to a difficult problem or a consumer choice. Search engines are how most new customers of Internet companies (or companies making use of the web) find their way to companies or organizations. However, most people don’t know very much about the complex system which search engines such as Google and Yahoo! use to rank various web sites in response to a query such as ‘online dating agency London,’ ‘how to buy cheap shoes,’ or ‘best organic farmer’s markets.’ And by contrast, this is something that Oxbridge Content knows a lot about.
For instance, at Oxbridge Content we’re aware that many different scientific studies have comprehensively shown that the vast majority of internet users of search engines don’t read past the first two pages of rankings. In fact, most people don’t even bother to go to the second page. And unless a prospective client knows your business name already, they won’t bother with hunting it out on the last pages of a search engine’s listed results. People think of search engines as a filter not just for relevance, but for size and trustworthiness. So, in the example above, a search for ‘dating agency London’ on Google UK returned Plenty More Fish at the number-one top spot, as the first result on the first page, while a company called Surf Pack lingers at the bottom of the fifth page. Which company do you think gets more ‘hits’ (consumers following the link from Google) – and which are you more likely to have heard of? SEO content may have a lot to do with this disparity.
It’s possible to rise through search engine rankings just by becoming bigger and bigger as a company – the more previous ‘hits’ you have, the more prominent your place will be in search engine rankings. However, practically all internet-based companies – from small start-ups to international corporations – also use high-tech SEO content, mostly commissioned to specialist companies such as Oxbridge Content. What gives a web site prominence in search engine results is relevance: in other words, how often the phrase which has been entered, or phrases similar to it, is repeated on the web site.
Many people come to Oxbridge Content because they’re made the decision to boost their rankings by making sure that desirable words or phrases are repeated as much as possible on their web sites, or on pages which contain hyperlinks which lead back to their web sites. Pieces of writing created for this purpose – which may appear on the company’s own web site or on an article-hosting site which links back to the preferred web site – are known as ‘SEO content.’ ‘SEO’ stands for Search Engine Optimisation: in other words, the practice of taking steps to ensure that your web site makes optimal use of search engines such as Google or Yahoo!, drawing in the highest possible of clients and prospective clients, and heightening your brand awareness. The use of SEO content is at an all-time high, with more and more companies making full use of this technique to draw in more customers.
It might sound relatively simple, but successful SEO content writing can’t just be an awkward recital of ‘key words’ or ’key phrases’ (such as ‘how to buy cheap shoes’ or ‘best organic farmer’s markets.’) Search engines are smarter than that. They will weed out content that looks superfluous or unnatural, and will not include it on their results pages. Instead, key words and key phrases must be expertly woven into web site content, linked-back articles, or additional informational fields to make sure that the recurrence of the key words and key phrases recurs at a suitable percentage of the SEO content; that the SEO content reads naturally and well; and that it really is relevant to the sites that it’s hosted on.
This might all seem like a little too much work, and rather too complicated, for a busy small businessperson or marketing manager who already has a lot of work on his or her hands. That’s why Oxbridge Content is seeing such a large influx of clients wanting to outsource this vital aspect of internet marketing to a group of true professionals. Because our writers are so used to writing SEO content, they know exactly how to produce copy that will attract clients without flashing a red light for irrelevance or clumsiness to the search engines’ ranking technology.
So if you’re wondering why your web site or company isn’t higher up in the Google or Yahoo! search engines’ rankings, the answer might be a lack of god and efficient SEO content. It may well be time to turn your hand to crafting some articles containing key phrases for your company, to increase visibility and to draw in a far wider net of clients. But don’t worry – if you don’t feel that this is really your area of expertise, Oxbridge Content is on hand to offer affordable, expert SEO content written to commission especially for your business.
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About
We at Oxbridge Content specialise in providing the very finest writing service. We work with discerning business people, who wish to use the Internet to its fullest advantage.
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