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2011 “Undie Awards” Show Consumers’ Favorite Underwear & Lingerie
2011 “Undie Awards” Show Consumers’ Favorite Underwear & Lingerie
New Poll Results Offer a Revealing Look at Consumers’ Preferred Lingerie, from Top to Bottom
Dallas,
TX,
United States of America
(prbd.net)
14/06/2011
DALLAS, TX — Underwear aficionados and lingerie enthusiasts the world over have sent in their votes. The ballots have been counted and the results are in! Women and men cast more than 40,000 votes for their favorite unmentionables by type, brand and style as part of the 2011 Undie Awards. Winners were announced today via the awards’ website, www.theundies.com.
Over a one month period, voters of all shapes and sizes anonymously participated in the online awards, which cover bras, panties, thongs, G-strings, boyshorts and shapewear for women, as well as men’s t-shirts and underwear, including boxers, boxer briefs, briefs, thongs and jackstraps. The Undies site featured drop-down menus which enabled voters to quickly select their favorite brand and style. Voters also had the option of writing-in their favorite underwear, if it was not listed.
Now in their fifth year, The Undies are an annual awards program designed to provide consumers with a forum for sharing what their favorite undergarments are. The results show a fascinating array of underwear preferences, based on the wearers’ ages and body characteristics.
In addition to encouraging voters to nominate their preferred pair for greatness, the awards also seek to introduce voters to brands they might be unfamiliar with, via the ‘select’ winner categories, which are determined by Undies staffers as a way of highlighting smaller brands deserving of the spotlight.
“Over the past 5 years, I have been fascinated by each year’s Undie results. Like the Oscars, there are some predictable winners, but also some terrific surprises,” said Tomima Edmark, (www.Tomima.com), lingerie & undergarment expert. “Ultimately, the Undies are a great place for us to track and analyze trends, particularly among women. The first year we launched the awards, the thong silhouette was the runaway choice for most of the ladies. Now, the trend has shifted and more boyshorts are winning votes. It’s also fun to see a return to women wearing comfortable ‘granny panties.’ In the bra category, there has been an increase in sports bra voting in recent years, which suggests that more women are purchasing sports bras. We see this reflected in the variety of sports bras that are now on the market.”
This year’s Favorite Overall Bra (Average Figure) is the Timpa Duet Lace Underwire Demi Bra 16449. This bra is a noteworthy winner in its category for many reasons. There has been a good bit of press recently highlighting the trend of smaller breasted women wanting bras without a bunch of padding in the cups. This Timpa bra is a perfect example of that. Made in a fabulous mesh and lace combination with a great low cut neckline, this bra is sexy, beautiful and comfortable. Comes in sizes 32A-38C, but the A cups also fit an AA cup size. Available in a broad range of colors.
The Favorite Overall Bra (Full Figure) is the Fantasie Smoothing T-Shirt Bra 4510. This will be the third Undie award for this bra, except this time it wins in a new category entirely! Why? Because it really does provide full figured women with great support, allowing for a totally seamless look under t-shirts. This bra is also not full-coverage, so the wearer gets a lighter look. And the leotard back design minimizes back fat while providing additional support. Available in sizes 30-40 and D to H cups.
The Favorite Overall Panty for 2011 is the Vanity Fair Lace Nouveau Brief 13001. This full-sized brief style may seem like a surprise winner, but the tides have turned in its favor in recent years! More women are going back to the traditional full brief for coverage and daily comfort. What’s more, wearers of the full brief have re-discovered its many benefits, including keeping panty lines at bay. Its silky-smooth nylon stretch fabric provides a body-hugging fit without creating cling. The little patch of lace along the hip gives this brief some femininity, and the generous cut provides full coverage, front to back. Try one out for yourself and see why this panty is both a best seller and an Undie winner! Comes in sizes 5 to 12.
The Favorite Overall Shapewear for women is the Barely There Invisible Look Hi-Waist Smoother A893. This hi-waisted biker-pant style piece won in the shapewear category for many reasons. First, it provides moderate control, not firm control. As a result, the wearer doesn’t have the constant feeling of being constrained, so can wear it all day and forget she has it on. The hi-waist and seamless construction gives a totally smooth look, from bust to knee. Because it’s made in a slick fabric, clothes glide along without clinging. The high waistband has silicone to prevent rolling, and the legs do not bind so mitigate any possible bulge line. A sewn in cotton crotch means you can wear this as your only undergarment. Available in in sizes small to 2XL.
The Favorite Overall Woven Boxer for men – for the third year in a row – is the Calvin Klein Slim Fit Woven Boxer U1513. This 100% cotton boxer is not only elegant and slim fitting, but also address men’s often-overlooked preference for underwear that is lightweight and doesn’t drown them in excess fabric. And it will keep the wearer cool in the warmest of weather! This boxer has an open fly with a button closure for convenience. Comes in sizes S to XL.
The Favorite Overall Knit Boxer for men is the 2xist Loose Knit Boxer 1007, which is now a 3-time Undie winner for best knit boxer! Made in 100% ringspun combed cotton jersey fabric, it reduces the need for a wider leg cut. This boxer loosely hugs the thigh, which prevents ride-up, while maintaining a roomy fit in the back. The functional fly has a one-button closure for convenience. Available in in sizes S to XL.
The Favorite Brief for men is the Munsingwear Full Rise Pouch Classic White Brief - 3 Pack MW21. This is the second Undie Award for this brief. Worn by men of all ages, this pouch brief gives you the unique option of choosing your size based on your waist measurement. Made in a soft and lightweight 100% combed cotton, this brief also features the famous Kangaroo pouch unique to the Munsingwear brand. Comes in waist sizes 30 to 42.
The Favorite T-Shirt for men is the Polo Ralph Lauren 3 V-Necks RL66. This t-shirt is made of ultra-comfortable knit cotton for a super-soft feel against the skin. It’s a winner because of its classic styling and natural moisture wicking ability. It’s also tagless, with the exception of a strategically-placed Polo logo which is embroidered on the left hem. A great choice for layering or just wearing by itself! Available in sizes S to 2XL.
The Undie Awards are sponsored by online retailers HerRoom.com and HisRoom.com. To encourage consumers to try out the winning items, both sites are offering all Undie Award winners at 20% off, beginning today through Friday, June 17 at midnight.
For a comprehensive list of 2011 Undie Award winners, user reviews and celebrity underwear picks, please visit http://www.theundies.com.
About the Undie™ Awards
The Undie™ Awards is an annual awards program that gives consumers the final say in underwear. Women and men around the world choose the winners by casting their vote for their favorite bras, bottoms and shapewear at TheUndies.com.
Each year, The Undie™ Awards publishes a comprehensive results report detailing America's favorite underwear, giving women and men of every shape and size real information to help in selecting the right fit and style of underwear.
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