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New Creative Partnership Launches Digital Investment Agency Wolffe Digital Media
New Creative Partnership Launches Digital Investment Agency Wolffe Digital Media
New firm brings together creative, strategy and resource for brand partners
London,
London,
United Kingdom
(prbd.net)
22/06/2011
Kevin Harris former Creative Strategist at Duke-Razorfish and Frederick Achom renowned investment entrepreneur and chairman of the offshore based Rosemont Group, today announced the launch of Wolffe Digital Media, the world’s first creative digital strategy and investment agency. The agency will develop and resource digital solutions from great talents within entertainment, media, advertising agencies and brands.
“Wolffe was formed to develop and launch digital revenue solutions across all touch-points” says Achom. For them the big idea is connected to how to make a sector or a business grow, engage audiences and substantially increase revenue.
Wolffe will launch digital solutions independently or in partnership brands. “Our agency was not formed to convince brands of the big idea. If we believe in a digital idea based on audience research and insight we will bring it to market with or without a brand” said Harris
Central to their investment and strategic approach is a deep understanding of the audience and their motivations. Their process enables the team to develop core insights and big ideas aligned to a strategic objective. What happens next is a dramatic shift in the agency approach.
Harris adds, “If BP was a client and we found Oil in North London, we would naturally inform them. However if they failed to respond within a certain agreed time frame, we would drill for the oil ourselves, partner with Esso and share in the profits. Apple does not wait for Nokia before they launch a new product and we are not waiting for a brand to make great ideas to happen. If there is a digital revenue opportunity based on audience research we will bring it to market”.
Wolffe’s mission is to create digital ideas that deliver audience engagement across all touch-points and generate revenue for our partners. They will provide opportunities for the right brands to work with them if aligned to mutual strategic objectives.
“The platform is set for a new agency to rise up and seriously disrupt the traditional agency structure. We are going to achieve this through enabling the best thinkers and creative teams to be rewarded. Wolffe will help clients grow their business because we want them to benefit also” Achom adds.
Supporting Wolffe’s model is its data-driven approach and smart analytics process allowing them to maximise and continually improve work over time and to provide clear and detailed metrics that assist partners to accurately assess results and ROI.
Wolf will develop solutions across the full range of digital media including web, mobile, television, table, interactive out-of-home, tablet, touch, social media, and online advertising. Combing digital and creativity together in ways that drive consumer interest and increase profits.
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Wolffee, Digital Media, Frederick Achom, Rosemont Group, Digital, Media, UK, London, Investment, Social Media, Online
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