| |
Newsroom /
Business
/
e-Commerce
/
Why would you be interested in your website statistics?
Why would you be interested in your website statistics?
In the final analysis, interpreting your free website traffic statistics correctly is very important because it helps you determine the effectiveness of the design, the content and any ad campaign you might be running.
Richmond,
VA,
United States of America
(prbd.net)
01/07/2011
A revenue chart no doubt tells its own story but to get an insight into the true potential of your website, a careful study of the website statistics is a must. There are a lot of companies out there (Google.com included) that provide website statistics that are immensely beneficial in measuring your website performance. Some of these statistical services are free services while others provide the same statistics in a fancier but easier to interpret format and charge you top dollar for it. However, even the most basic free website statistics of the kind bundled with every hosting package will give you fairly detailed information on number of unique visitors to your website, number of pages served, geographical location of the visitors, whether they clicked on any link on another site to reach your website, how many visitors used search engines and names of the search engines that were used, most popular page on your website and so on.
So how do you interpret the website statistics?
If a flower dealer only delivers within a limited geographical location, there is little joy in finding out that there are hundreds of customers from all over the globe visiting his website and exiting as soon as they realize he cannot deliver in Timbuktu. Website traffic statistics also display the geographical location of people visiting the website. So by editing the title and description of the webpage from “Fresh Flowers Delivered within One Hour” to “Fresh Flowers Delivered within One Hour to any location in New York”, a more targeted approach can be created. Foreign customer will still visit the website – but only those who need to have flowers delivered to loved ones in New York.
Each time you make changes to your webpage, monitor its effects via your favorite statistics program. Any web statistics software and ecommerce web site solutions provide a flood of information. The purpose of this page is not to explain each and every parameter (it would be impossible to do so), but to provide you broad hints on how the data is interpreted and used. For example, when Allan’s website stats displayed that over 82% prospective customers exited from the homepage of his Gucci handbag website, he knew that something was seriously wrong. He brought in an expert web designer and had his self-made website professionally redone. The exit rate is now down to 19% and sales have since been flourishing. You might wonder why it should be even 19% - shouldn’t it be zero percent? Theoretically yes, but in reality any exit figure less than 15% would be impossible to achieve. In Allan’s case, there would be a lot of customers who just visit to check if there are any seasonal offers on their favorite brand. These bargain hunters will exit as soon as they don’t find any enticing offers. There would be others who were curious to know how much Gucci bags cost – their exit would have nothing to do with either the quality of the website or the quality of the product. Now let’s take the case of Martha – she has a very popular blog but its exit figure is 94%. The reason is very simple; followers of her blog, directly visit the home page, read her latest blog, enter a comment and leave. So an exit rate of 94% for Martha’s blog site is perfectly fine. See the light?
Each statistical figure has to be correctly interpreted within context of the website to which they belong. There simply is no ball park figure for any parameter. So instead, let’s explain the meaning of a few key website statistical terms:
Average time and page view per visit
Most online surfers are very goal oriented – they seek a specific information or product. On arriving at your website, they will quickly scan your page for the information or product they seek. By analyzing the average time spent on the website, you can determine how engaging your content is. The key to engaging a visitor is well written content.
Top referring URLs
This data lets you know where your customers are coming from. It could be important specially if you are running a pay-per-click campaign.
Top search words
This data provides you information on customers who have used search engines to arrive at your website. It gives you a comprehensive picture of the success of the keywords you might have used in your website.
In the final analysis, interpreting your free website traffic statistics correctly is very important because it helps you determine the effectiveness of the design, the content and any ad campaign you might be running. RetailBizMD.com has an in-house team of marketing specialists who are expert at interpreting web statistics. Their recommendations are target oriented and its implementation is guaranteed to bring about desired results. Talk to us today.
Talk to us. RetailBizMD is one of the few companies that have all the skills (b2b social media marketing, ecommerce web development services, ecommerce web hosting services, ecommerce internet marketing, e-commerce trends, etc) required under one roof. We will be delighted to be a part of your success.
Visit here for more information : http://retailbizmd.com/Retail-Consulting-Services-0/
About
RetailBizMD.com has gathered all the internet expertise under one roof and so no matter what your need, we have the right specialist for the job.
|