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Facebook Marketing – Where is It Heading?

Facebook marketing faces stiff competition from other newer, innovative forms. Is this the end of Facebook marketing, or can it manage to reinvent itself to stay alive?
Mumbai, Maharashtra, India (prbd.net) 18/07/2011
Mumbai, INDIA: The world of technology is always looking for something new, and is never disappointed. There are changes and innovations that are on offer virtually every hour. In this dynamic day and age, there is the need to constantly improve and stay ahead. No longer is the first mover advantage good enough. You need to better yourself and have something to talk about, or you could be the reason for your own downfall. This is something that social media forum Facebook must look at.

To begin with, it is apparent that Facebook is not the only channel open today. Facebook was launched at a time when there was really nothing as large as its scope was. While Orkut was the giant it was pitted against, Facebook marketing soon picked up, and is among the most talked about forms today. What you cannot take away, though, is that there is enough competition to warrant some serious measures.

“Facebook has tried to reinvent itself with several new additions. Today, it is not just a place where people network, but a marketing platform where companies and offerings assume an identity of their own. An excellent interactive tool, it is the ideal avenue to hold attention and manage sustained interest. However, the adversities it has to face are many. Numerous other platforms with differing models pose stiff competition, making it imperative for Facebook marketing to keep the changes coming,” said Darren NG representative of Darren Interactive Solutions.

Facebook, however, must be given its due. “Facebook marketing has always given its loyalists plenty to gain from. They continue to offer superlative services, and have new offerings continually. Facebook is in the process of unveiling a new section of pages by language in the near future. It is totally up to the individual or company to leverage the potential of Facebook marketing to the fullest”, said Mr. Kaushal Gandhi, Director, Aaris Internet Solutions Pvt. Ltd.

Facebook marketing – a bane or a boon. With its merits and demerits all open in public view, it is left to you, the end user, to make of it what you can.

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A highly technologically advanced SEO company, Aaris is one of the leaders in the SEO industry in India. Kaushal Gandhi, the founder, has striven to build an SEO company which would attract clients by helping them to improve their marketing strategies, thereby increasing their traffic volume on their sites leading to increased sales. Aaris has helped many companies to grow and increase their profits.

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