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Online Bingo – ‘TV or not TV – that is the question’

With the recent ‘back to school’ epidemic now over, it seems that many Online Bingo sites are canvassing the TV schedules to see when to advertise.
london, -----, United Kingdom (prbd.net) 24/09/2011
With the recent ‘back to school’ epidemic now over, it seems that many Online Bingo sites are canvassing the TV schedules to see when to advertise. Having endured many of these Autumn Attacks before – it is quite refreshing to see companies splashing out money on making their adverts fun to watch. No longer is my screen perturbed by fat ladies bouncing or foxes walking down my high street, instead now I am greeted with comical moments, witty advertising slogans and even Bingo celebrations.

In fact over the next few months, some of the best Online Bingo brands are coming live to a channel near you. Be sure to keep your eye out for a few Free Bingo and No Deposit Bingo adverts from Dream Bingo, BingoCams and several others. We’ve actually seen some sneak previews of these and they’re much better than the normal adverts we’ve seen before.

However, looking back at the gist of the title – is TV a good option or not? Well, despite heavy investments by some of these top Online Bingo brands, they are unlikely to make their money back in the short term. TV is reserved more for three main uses:

Launching a new brand – this is important as you need to get your name out there as quickly as possible in a saturated market

Re-launching a brand – similar to above, this is important in times of big changes or software provider changes

Free Bingo/No Deposit Bingo offers – if you haven’t offered them before and are looking to get a big push, then these will have sign ups queuing at your registration desk (metaphorically speaking of course)

When sites are not offering any of these offers or launching/re-launching a brand – TV is, for me, a waste of time and moreover a pseudo napoleon complex (that is to say it is just to look as big as possible, rather than rely on the power of the brand).

Nonetheless, in our honest opinion, TV will always be brandished by Online Bingo brands as an advertising tool – let’s just hope they make something creative with their money.
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