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search engine optimization basics
search engine optimization basics
Professional search engine optimization is a skilled task it helps to improve the search engine ranking. This process requires a lot of time and consistent efforts.
chandigarh,
chandigarh,
India
(prbd.net)
13/10/2011
Professional search engine optimization is a skilled task it helps to improve the search engine ranking. This process requires a lot of time and consistent efforts. It requires a great deal of knowledge and expertise. For this work professional search engine optimization experts are needed. Most of the websites are far ahead from the competition. They can achieve top rankings by applying search engine optimization basics.
Before all that it’s important to understand that what the search engine optimization basics are.
• Search engine optimization is a process that is applied to achieve top ranking on the search engine. The most relevant phrases are used there for what people are looking for.
These search terms are important for the ranking to increase.
• In the process first of all, most suitable search term is chosen. One search term for per page is preferred but if you are targeting two terms per page then it is also not so bad.
• The purpose behind search engine optimization is to be ensured that search engine spiders or crawlers have crawled all the pages of the website. If they don’t crawl or find them then your web pages will not get indexed, then no search engine optimization is going to help.
Here are few important things that one should keep in mind when learning search engine optimization basics.
• Spiders are accomplished by java scripts so they can’t understand links.So from the point of view of search engines they don’t exist.
• Those URL has session ID, Google would not spider that, so long number URL’s must be avoided. Such URL’s are known as dynamic URL’s.
• Ensure that all pages link to at least one other page.
• Internal links must be structured so that target search terms are reinforced.
SEO contains two types of elements off-page elements and on-page elements.
• Off- page element:
Link text is one of the most important elements for the good ranking. The link text can be on the pages with in the site or on the other site’s pages. The target search term must be included in the link text. The search engine attributes link text to the target page. Links proves beneficial if their text is related to the target page’s topic and search term.
• On-page elements:
• Title tag: title tag is also important attribute for the good ranking. The search term must be included in the title tag. It should be placed in the front where it looks relevant and reasonable.
• Description tags: description must be included in every page, it should be impressive and informative that can attract visitor.
• The keyword tag: keywords in this tag are not treated as keywords while treated as text on the page.
• Alt text: it includes search term in the alt text of all the images.
These are important things in learning the basics of professional search engine optimization . These things matters a lot and has the potential to increase the ranking of the website on the search engine.
For more information related to professional search engine optimization please visit :
http://click-labs.com/services/search-engine-optimization/