Leading design company Williams Murray Hamm have created a new brand identity for Beazley, a specialist insurer of complex risks based on an in-depth understanding of different markets.
The company’s brand essence: ‘Advanced Thinking. Applied’ reflects Beazley’s strong entrepreneurial culture. The brand comes to life through a continuous ‘pencil’ line, which forms the Beazley logotype, and thought-provoking illustrations (all formed from one single line). This unique form of branding differentiates the company and is also identifiable with specialist product teams.
Beazley has found the visual identity particularly helpful for sub-branding its six specialist underwriting divisions, each of which has a dedicated line drawing capturing its particular area of expertise. Williams Murray Hamm covered a range of areas from brand guidelines, internal communications and the website concept.
Beazley Group director Nicholas Furlonge commented: “The new style and use of illustrative imagery fits well with our corporate culture. It enables our trading teams to take ownership of their own visual identity while clearly being part of the Beazley brand.”
About Williams Murray Hamm
Established in 1997, Williams Murray Hamm set out to offer clients an alternative to the intrusive logos and graphic formulas that had become commonplace in the world of 80s and 90s brand design. It seemed to us that robust ideas were of much greater value to clients than decoration and derivation.
With the help of some fearless clients, WMH has gained an international reputation for creative and commercial success. We have won major awards at D&AD, Design Week, Clio and New York Festivals and been named No 1 for Branding in 2004/05/06/07/08 (Design Week) and No.1 for Design Effectiveness 2003/04/06 by the DBA for work with clients like Clipper Teas, Cobra and Sainsbury’s.
This has led to Garrick Hamm being appointed D&AD President for 2008/9 and WMH featuring in The Guardian’s ‘Top 50 Hottest Names in Design’.
To view more innovational product designs and branding by Williams Murray Hamm visit www.creatingdifference.com