The next generation of the popular Keratin Hair Treatment and the only one that can guarantee a natural effect! Francesco Picardi Hairdressing offers you a whole professional line of amazing keratin Brazilian Blow-dry that make your hair shiny, hydrated, light, flexible and soft.
A better and safer Brazilian straightener was developed in Brazil and it is finally in the UK. Another advantage is that you can wash your hair or tie it down on the same day of service or immediately after you complete the treatment. With the use of "sulfate-free" shampoo, treatment will last as long as 3-4 months. Less time and better results!
The Brazilian Blow-dry Treatment rebuilding formula is composed of keratin, white clay and cocoa oil designed to treat and straighten damaged or curly hair in an efficient and long-lasting manner.
Keratin is a natural repairing substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage. Keratin is high in sulphur and the amino acid cystine which make it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is the main protective substance in our hair, skin and nails.
Its original formula made of natural substances will give your hair the protection it needs to look as healthy as it’s ever been.
All our Keratin Brazilian Blow-dry products are imported from Brazil in to the country legally and comply with the UK and EU health and safety regulations. In addition to repairing damaged hair, the product reduces by 80 to 90%, on average. The product can be used on “virgin” hair or may be used over other relaxing or common straightening treatments, leaving the hair straight and hydrated.
This treatment allows you to wash the hair or tie it down on the same day of the treatment.
Another main advantage is once the hairdresser applies the product, it only requires 20 minutes to treat the hair before using the flat iron and completing the treatment. With the use of sodium lauryl sulphate-free shampoo, treatment will last as long as 3-4 months. The secret of a great treatment and straightening is on the professional application combined with an amazing product.
Another good product for controlling hair volume is the Argan Oil System which contains the exclusive Kem3 Complex with Argan Oil and Acid Glyoxylic, which replaces the formaldehyde.
Kem3 Complex is an exclusive and patented formula, which allows the sealing of the cuticle through the attraction between the positive charge deposited on the hair cortex (located in the centre of the hair strand) and negative charge of the cuticle, which lie at the outer hair strand, then setting composed of acid ph (1,5) in the cuticle, allowing the durability of the smooth and incredible shine effect for up to 60 days.
Try it! It’s unlike anything you’ve ever seen, much better:
1. 100% compatible with any chemical, perfect for all hair types.
2. Contains glyoxylic acid, which also reduces the volume, strengthens the keratin and gives a high gloss.
3. Dermatologically tested! You need not to wear gloves or masks during application. The secret? Argan Oil System was developed from the assets used by the cosmetic industry for skin.
4. Doesn’t breaks the bonds of cystine, it is not necessary to perform the knot test.
Recommended After Care Products
Argan Oil / Shampoo/ Live-in / Mask
Argan Oil eliminates frizz and provides thermal protection. Argan Oil Home Care is an indispensable product to maintain your clients’ hair beautiful and protected against dry out.
Its raw material is produced manually by sustainable collective organizations formed by Moroccan women who for centuries use the oil to keep hair hydrated and protected against weather and other daily harmful agents.
Argan Oil Home Care is particularly recommended for:
- Disciplining hair.
- Correction of split tips.
- Acceleration of brushing.
- Protect hair from dryer and straightening iron.
- Perfect for all types of hair.
To keep your hair in best condition and for longer lasting results, please use the recommended aftercare products.
The Classic Keratin Brazilian Blow-dry Treatment
The Keratin Brazilian Blow-dry Treatment is a blend of organic acids and conditioning agents (jojoba oil, wheat germ proteins, cocoa extracts, keratin, panthenol and white clay) able to reduce the volume of any type of curly and frizzy hair (in particular coloured/bleached or damaged hair) in an efficient and long lasting way.
This specific combination of organic substances acts on the natural protein-frame in the hair fibre, modifying its volume.
Basically, the ingredients of the shampoo (phase 1) and the anti-volume lotion (phase 2) react with the hair proteins, changing their structure by creating new internal cross-links.
The treatment, too, strengthens the keratin present in the hair, repairing even the most damaged fibres, lending strength and softness to the hair from the roots to the tips.
The 2 phases of the treatment (Deep Cleanse Shampoo + Keratin Brazilian Blow-dry Treatment) work synergistically resulting in the reconstruction of the damaged areas and in a strong reduction of volume. For a successful treatment, the use of shampoo different from the original one is not recommended.
The hair’s final look is silky, soft and shiny with a volume reduction ranging between 70 and 90%.
Recommended After Care Products
Keratin Brazilian Blow-dry Aftercare
Shampoo/ Conditioner/ Leave-in Treatment
Straight and beautiful hair for a longer period
Hair treated with a Keratin Brazilian Blow-dry is beautiful but requires special care. Our developed Keratin Brazilian Blow-dry aftercare products replenish the hair an element that is essential for the health of hair fibres – keratin – that is lost during and after hair treatments.
Its formula is rich in d-Pantenol and reduces split tips and maintains the health and natural softness of the hairs, in addition to preserving the straight hair effect of the progressive brush for a longer period.
To extend the beautiful and straight hair effect until the next brushing, recommend regular use of the Post Progressive Brush line.
Please note: To keep your hair in best condition and for longer lasting, please use recommended aftercare products.
To find out more about the Brazilian Blow Dry contact FrancescoPicardi.com