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Capitalizing on User Intent increases SEO Results
Capitalizing on User Intent increases SEO Results
A study conducted earlier this year by About.com analyzed 59 variables in search behavior. Their results deduced that there are three core mindsets of online searchers.The three categories of reasons why people search
Phoenix,
AR,
United States of America
(prbd.net)
25/10/2011
Understanding user intent can greatly improve SEO strategies. Internet marketing companies and SEO experts know that optimizing keywords with focus on specific user intent can provide better adverts and more appropriate content. Every study that has been conducted in this field has produced conflicting results. This suggests that there is no definitive way to be 100% accurate when analyzing user intent, but the results do allow for a more informed prediction of user behavior.
Search engines have become a large part of our day to day lives. If somebody has a question or query, the internet is likely to be the first place they go to seek an answer. Due to mobile technology, the internet can be accessed in an instance from almost anywhere. The rise of devices such as the smart phone and the iPad mean that people can access search engines wherever they are. A number of studies have been conducted in order to get a better understanding of the mindset of online searchers. Monitoring what users search for is simple, but understanding why users search is entirely different.
As a leading SEO Company Arizona, Dynamic Search understand the importance of user specific SEO strategies. Gearing SEO towards the different searcher mindsets is important to achieve sustainable, organic website traffic. Understanding your audience is a very important part of online marketing as good user awareness will lead to more effective optimization. Understanding the motivation behind user searches helps deliver adverts and content that meet the needs of the individual. Thorough optimization in all areas of SEO will benefit all search types and lead to increased brand awareness and increased traffic.
In 2006 AOL publicly released data of over thirty six million individual searches by its users. An academic study based on these results concluded that there are seven reasons that people are likely to search. Most of the reasons were fairly self-explanatory, ranging from adult content to shopping services. However, It also revealed some slightly more obscure user behavior such as obsessive searching; the same users searching the same keywords multiple times in a single day. AOL Search is not one of the widely used search engines and falls into the 'under 5%' bracket of the US market share. This means that these searches account for a very small number of internet users rendering the results unreliable. If thirty six million individual Google searches were analyzed the results might be considerably different (As Google controls just under 65% of all searches in the US).
A study conducted earlier this year by About.com analyzed 59 variables in search behavior. Their results deduced that there are three core mindsets of online searchers.The three categories of reasons why people search are; Answer Me, Educate Me, Inspire Me. Answer Me people account for 46% of all online searches. This applies to people that want to find precise information without any additional or irrelevant content. They want an answer quickly and succinctly. These searches are often site specific so optimizing the name of your website is a key SEO practice. Educate Me people account for 26% of all online searches. This applies to those who are searching for knowledge in order to educate themselves on a specific subject. These queries do not tend to be site specific but require a selection of websites offering relevant information. Inspire Me accounts for the remaining 28% of all searches. Inspire Me people are more open to suggestion and are drawn to exciting, interesting content that will keep their interest piqued. The content of a website will only make a small impact on search results; the content must be current and relevant to achieve regular, sustainable traffic.
For more info visit: http://www.seoserviceaz.com/blog/SEO-Company-Arizona
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