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Grundies – Aussie brand outstrips overseas competitors
Grundies – Aussie brand outstrips overseas competitors
Aussie lads no longer need to look offshore to buy quality men’s underwear online ( http://grundies.com.au/ ).
Melbourne,
VIC,
Australia
(prbd.net)
15/11/2011
Aussie lads no longer need to look offshore to buy quality men’s underwear online ( http://grundies.com.au/ ).
Grundies is a quintessentially Australian brand; playful, fun and cheeky, and it’s underpinned by a set of values that most Australians take pride in – quality, value for money and a good dose of humour.
Tony Vass launched the Grundies label 2 years ago, backed by more than 20 years experience in Australian underwear management roles across the retail , buying and wholesale sectors, with corporations including Pacific Brands , David Jones and Davenport Industries.
Vass’ vision was to create super stylish and superbly comfortable men’s underwear, selling them at wholesale prices that rival international competitors. Grundies achieves this by cutting out the middleman and selling exclusively online through the company’s website grundies.com.au. He explains, "You are getting the Rolls Royce of quality at Holden Prices”.
Many of the men’s underwear brands emerging from Australia are targeted at the young, super cool lad. Grundies, on the other hand, has a much wider appeal. With three different styles of men’s underwear the brand’s loyal following is growing. There’s the “Original” range of briefs and muscle trunks for everyday wear, a great range of “Fit boxer shorts” in a variety of colours (including some punchy shades for summer), plus an "Aussie" line featuring some great gift ideas, including humorous prints and names such as “Cocky”, “Stud” and “Piwi”.
Grundies have focused on making your underwear shopping experience as straightforward as possible. The Grundies website is uncomplicated and makes it effortless to find and order the products that take your fancy.
Grundies are currently offering big discounts on some orders of multiple products, including more than 60% off the recommended retail price (RRP) when you buy six pairs of muscle trunks. Throw in free shipping worldwide and a 100 day money back guarantee and Grundies completely diminishes any trepidation for the would-be first-time buyer.
The Grundies collection of men’s briefs, men’s boxer shorts ( http://grundies.com.au/ ), and men’s trunks are the result of more than two decades of knowledge, superior design and production, and a huge amount of passion for bringing you great underwear.
The label’s outstanding quality and value for money are guaranteed to turn first-time buyers into long-term fans.
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About
Grundies was established in May 2009 by founder Tony Vass. Tony has over 20 years experience in Australia in underwear management roles across the retail , buying and wholesale sectors, with corporations including Pacific Brands , David Jones and Davenport Industries.
Tony’s vision was to create a comfortable and stylish Australian underwear brand at wholesale prices.
Grundies delivers this by cutting out the middle man and selling direct from manufacturer to you online.
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