Newsroom / Business / Business / We Lead Media Launch New URL Shortening Service to Take On Bit.ly

We Lead Media Launch New URL Shortening Service to Take On Bit.ly

URL shortening services have been around for a few years now, but the progression in features has stalled with many just offering the basics. We Lead Media have just launch prototype site www.i-am.so to take on the current market leaders.
Reston, IN, United States of America (prbd.net) 21/12/2011
When Twitter broke through to the masses a few years ago with their social networking and micro-blogging platform consisting of status update messages of 140 characters or less it became evident that people would require a service to keep long URL links to the most minimal amount of characters possible, thus, the URL shortening services was born.
 
URL shortening services such as bit.ly were one of the first services offered to people on Twitter and to anyone else who required to shorten the length of huge URL. To this date, Alexa Ranking services notes that bit.ly is the 3,916 most popular website in the world (when it comes to traffic) which shows the true value of this website. However, over the course of the past few years not much has been accomplished when it comes to new feature developments.
 
What’s next? Enters; www.I-Am.so . Developed by We Lead Media Ltd, I-Am.so take the URL shortening service to the next level with some key introductory offers, available for all to use with no premium charges or registration required.
 
We Lead Media’s Company Director explains what he was looking for in a new URL shortening service, “Bit.Ly serve a purpose, it is however just that; a single purpose – to shorten a URL. However, we noticed a gap in the market for brands”
 
He goes on to explain, “With a few added features brands can start to more effectively use URL shortening services to boost sales, such as a shortened URL with an expiry date, possibly used for a short term offer, or how about a password protected short URL to give the feeling of exclusivity – but exclusivity you know will become viral on social networks”
 
We Lead Media are rolling out these new features on a prototype site; www.I-Am.so and also utilises this new technology for its eCommerce clients.

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