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HEATTECH for winter, a new TECH for summer, SMOOTH DRY and SARAFINE
HEATTECH for winter, a new TECH for summer, SMOOTH DRY and SARAFINE
UNIQLO keeps you warm in winter with Heattech and cool in the summer months with the UK launch of revolutionary new innerwear garments; SMOOTH DRY for men and SARAFINE for women.
London,
Islington,
United Kingdom
(prbd.net)
05/05/2010
If the met office is to be believed, we’re in for a super-hot summer, so it’s just in time that UNIQLO brings the latest in Japanese fabric technology to the UK. This is air-conditioning you can actually wear.
Jointly developed by the same team that brought us the winter sell-out Heattech; UNIQLO and leading fibre developers Toray, the super-fine fibres in men’s innerwear SMOOTH DRY, offer a second-skin feeling, leaving the wearer feeling cool and comfortable whilst commuting during the summer months.
SARAFINE is the next generation of women’s innerwear, raising the standard of existing women’s intimates. Developed for women who dislike both air-conditioning chills and sweating, the high-tech fabric used in women’s innerwear SARAFINE combines breathable fibres with cross-woven nylon, removing sweat at the humidity level and keeping the wearer dry and comfortable underneath their clothes, whilst ensuring a smooth and silky feeling next to the skin.
Rapidly wicking away moisture, SMOOTH DRY and SARAFINE are perfect inner-garments to be worn under office shirts or summer dresses, offering superior drying action with anti-odour and anti-bacterial properties and ensuring dry confidence throughout the day.
Available in all UNIQLO UK stores and online at www.uniqlo.co.uk now, SMOOTH DRY for men is available in four styles, including crew and v-neck t-shirts and boxer briefs, all at £6.99. SARAFINE for women is available in six styles including tanks, camisoles, t-shirts and leggings, from £6.99 – £9.99.
UNIQLO is a Japanese fashion house providing affordable casual wear without compromising on quality. UNIQLO are specialists at introducing innovative high-quality clothing to their women's clothing and men's clothing range.
For further information please contact:
Liz Roscoe
Account Manager
Modus Publicity
T: 0207 331 1451
E: lizr@moduspublicity.com
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