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Increasing your Web visibility using SEO and PPC managed approaches
Increasing your Web visibility using SEO and PPC managed approaches
In order to increase the traffic to your site Netpeak offers services in SEO, PPC managed ad words as well as contextual advertising.
Kiev,
Kyiv city,
Ukraine
(prbd.net)
14/01/2012
The desire to get very good page rankings on the search engines is the fervent desire of all commercial website operators. The fact is that good page rankings are likely to lead to good traffic and, provided their selling page is good enough, a high volume of sales.
In fact of course it is the other way round, website owners want lots of sales, which is often measured as a percentage of traffic. In order to get traffic a high page ranking is greatly to be desired. This is true; if you have a high page ranking on the search engines then the chances are good that people who type in the keywords your website relates to will see your website and some will click through to it.
Getting one's website up the page rankings requires Search Engine Optimization (SEO) which is a never ending process. Just because your website has a good ranking this week does not mean it will stay there. Because there are a constant stream of websites coming online the webbots are constantly busy and sites are constantly being re-indexed. No Search engine actually publishes its algorithms but experience has taught that there are a number of things that promote page ranking.
These are firstly relevance, then fresh content so a site is constantly being revisited by the 'bots (a website must never go stale or it will steadily slip down the page ranking), then links. The more links there are the better. But beware, the search engines penalize the use of 'Link farms' as they are not relevant. (relevance is another factor..)
Many new and fresh articles being published on the web regarding the site is great.
All of the above a new SEO service called Netpeak is offering, but they are also keen to promote their PPC management package. PPC is or may be separate from SEO and is in fact targeted advertising often linked to ad words and ad sense or in contextual advertising.
In order to make the best use of this it is strongly suggested that one is sure of the selling page. For PPC to be cost effective one must check one's sales statistics to be certain that one makes at least 1 sale for every 20 visitors or so. (5%) The chances are that will increase using a PPC managed service as the ad words should be targeting would be buyers and a good proportion of those clicking onto the site are primed to purchase.
But Netpeak offer and even more targeted approach and that is using contextual advertising. Instead of just relying on Search engine rankings and bids one actually advertises on websites that are relevant to the product or services you are marketing. For example if a guy is looking at models and you sell Model airplanes, boats, cars etc. while he is reading your advert will appear showing your latest special offer. If he clicks through to you he is an already qualified buyer. This is the power of contextual advertising in a PPC managed way
Netpeak.net
New York 1(516)833-30-77
Email info@netpeak.net
Skype nice.netpeak
About
In order to increase the traffic to your site Netpeak offers services in SEO, PPC managed ad words as well as contextual advertising.
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