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What is Press Release Marketing and How Can It Benefit Your Business
What is Press Release Marketing and How Can It Benefit Your Business
A press release is a marketing article presented in journalist format. Also called a media release, this article gives the public all the latest news and breakthroughs in your company
San Francisco,
CA,
United States of America
(prbd.net)
06/05/2010
" San Francisco SEO, San Francisco Search Engine Optimization, San Francisco SEO Company, San Francisco Web Design, San Francisco Web Design Company"
What is Press Release Marketing and How Can It Benefit Your Business A press release is a marketing article presented in journalist format. Also called a media release, this article gives the public all the latest news and breakthroughs in your company. This powerful marketing tool complements your advertising push and you should present it along with your company's marketing plan.
You can use any of the numerous online press release distribution sites for your media blitz. Some sites offer free services while others can help you spread the release on a wider scale at a low cost. Your company will enjoy several benefits from a successful press release.
Increase Site Awareness
You will put your company name and site out in the open for suppliers, distributors, buyers, financiers, and even potential partners. The extra exposure for your company helps in brand-name retention. When more people are aware of your company and your services, you might be the next thing on their mind when they need the products or services you offer.
Increase Ranking
Your well-prepared SEO-driven marketing release increases the search engine PageRank for your site. The higher you go in search engine rankings, the better your reputation becomes. A better reputation leads to more business.
PageRank is a patented site “democratic popularity vote” algorithm licensed to Google. You will need to stay within approved limits of page ranking practices to develop a good reputation for your online business. Unscrupulous practices can lead to a loss of interest in your company.
Improve Standing
When you submit accurate and interesting marketing releases, your company elevates its name to good standing within your business sector or community. People become more aware of your products and your company with the positive spin of an exciting marketing release.
Boost Traffic
When you send out interesting articles, you pique the interest of readers and make them want to find out more about your company. A good article includes a link to your site so people can find you and explore your site for potential business. This boost in traffic can be due to high rankings in search engine results and PageRanking. With a good reputation, you have more sites referring to your business and vice versa, so you boost internet traffic not just for yourself but for other sites as well.
Develop Interaction
The more people find out about your company, the more chances you get for developing good relationships and establishing great business leads. Potential clients and partners can get an idea on how well-planned your strategy is by going though your marketing release. It also helps to have good search engine rankings to improve your chances of connecting with the right people and companies.
Reduce Advertising Costs
Use the free media release distribution sites and start advertising your company name for free. You can move on to the paid distribution sites later on, but analyze each service before engaging their services. Some distribution sites can help you put the word out for a nominal fee.
An important caveat to marketing releases is to maintain a journalistic slant. Keep your articles objective and newsworthy. Nothing makes readers lose interest faster than a self-serving media blast expounding on all the good qualities of your products or performance.
San Francisco, California. Phone: 415-658-5991 Email: contact@alfalfamedia.com
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San Francisco, California. Phone: 415-658-5991 Email: contact@alfalfamedia.com
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