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Ethinos Digital Marketing creates a winning digital marketing strategy for NASSCOM Product Conclave
Ethinos Digital Marketing creates a winning digital marketing strategy for NASSCOM Product Conclave
The NASSCOM Emerging Products Group held the NASSCOM Product Conclave, on Nov. 9 and 10, 2011, at the Vivanta in Bengaluru. Ethinos successfully handled the digital marketing campaign and made the NPC a much discussed and talked-about event on websites and social media networks like Twitter and Facebook.
Mumbai,
Maharashtra,
India
(prbd.net)
24/01/2012
The NASSCOM Product Conclave held on Nov. 9 and 10, 2011, at Vivanta by Taj in Yeshwathpur, Bengaluru saw more than 1500 delegates, over 125 speakers and 40 Chief Information Officers discuss and debate the opportunities and challenges for entrepreneurs, start-ups, software companies and professionals in India, in more than 65 sessions held in the two days of the NPC. Ideas on sustainable philanthropy, future of data and analytics, etc. were the key takeaways from the event.
The keynote address by Vinod Khosla, a celebrated Silicon Valley Venture Capitalist and cofounder of Sun Microsystems, and discussions by eminent professionals like Vivek Wadhwa, Vice President of Academics and Innovation at Singularity University; Brad Smith, Chief Executive Officer, The Intuit Network; Devdutt Pattanaik, Chief Belief Officer, Future Group and many others, were an eye-opener for the delegates.
The digital marketing campaign for the NPC, handled by Ethinos, led to an increased discussion and mention of the NPC across websites and social media. It reflected the benefits of a sound digital marketing strategy, implemented in a timely and accurate manner. Ethinos managed the presence of the NPC on Twitter, Facebook, LinkedIn and other blogs and websites. The online interactions were continuously monitored and modified to optimize them in terms of quality and numbers. The overall positive impact of the strategy is evident in the following specific results:
• The NPC received maximum mentions on Twitter, followed by mainstream online news, blogs and Facebook mentions
• ‘Startups and entrepreneurship’, ‘product software’, ‘future software products’ were the top keywords
• The trending on Twitter led to a 118% increase in the fan following of the NPC
• The number of posts on Twitter increased to more than 12,000 as compared to 2000 posts last year
• Facebook interactions led to a 110% increase in the fan following of the NPC
• The topics like ‘What a customer really wants?’, ‘Entrepreneurship’, ‘Startups and the IT industry’ that were discussed in the NPC were also mentioned and discussed on many online forums.
• The event received more than 50 mainstream media mentions
“I would like to congratulate team Ethinos for their effective digital marketing strategy which not only contributed to the success of the NPC but also created a platform for worthwhile interactions among participants, experts and even those who could not attend the event”, said Mr. Avinash Raghava, Regional Director, NASSCOM.
About NASSCOM:
NASSCOM® is the premier trade body and the chamber of commerce of the IT-BPO industries in India. NASSCOM is a global trade body with more than 1300 members, which include both Indian and multinational companies that have a presence in India. NASSCOM's member and associate member companies are broadly in the business of software development, software services, software products, consulting services, BPO services, e-commerce & web services, engineering services off-shoring and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs over 2.32 million professionals.
About Ethinos Digital Marketing:
Ethinos Digital Marketing is a boutique digital marketing agency with a unique hands on approach to help its clients with complete and effective solutions for all aspects of digital marketing which include Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Design, Mobile Marketing and Email Marketing.
For more information, please visit: www.ethinos.com
Media Enquiries:
Sameer Shriyan
Head Branding & Design
318, 3rd floor, Powai Plaza, Central Avenue,
Hiranandani Gardens, Powai, Mumbai - 400 076, India.
Tel. No.: +91 9820337559
About
Ethinos is a fast growing Digital Marketing Agency offering a wide range of Social Media Marketing, Search Engine Marketing and is a reputed agency for Online Marketing.
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