Newsroom /
Business
/
Advertising Or Marketing
/
ERP Software Leads Is Now Offering Leads For Accounting Software
ERP Software Leads Is Now Offering Leads For Accounting Software
Unlike most B2B software, accounting software can occasionally switch to B2C markets and target individuals who need simpler versions for managing their personal finances and accounts.
Encino,
CA (California),
United States of America
(prbd.net)
10/02/2012
Unlike most B2B software, accounting software can occasionally switch to B2C markets and target individuals who need simpler versions for managing their personal finances and accounts. This poses a risk for software groups intending their accounting applications solely for managing company finances (e.g. payroll, corporate taxes etc). When it comes to popular means of getting B2B leads (like telemarketing), the fact that accounting software now has both B2B and B2C faces means the possibility of accidentally mixing up clearly unqualified leads.
The hostility towards telemarketing has always been limited to the B2C side because B2B companies still see a strong, relevant need for conducting proper (and professional) business calls with their prospects. Things like business information, appointment setting, and lead qualification are alien to those on the receiving end of B2C lead generators (like advertising) but are quite commonplace for these business decision makers. This coverage of accounting software between B2B and B2C though can easily lead B2B companies into contacting private consumers looking only for small-end accounting software. And given the hostility of such individuals towards telemarketing, the resulting reaction is far from pleasant.
Today ERP Software Leads has stepped up to remedy just that by offering its experienced telemarketing services for companies struggling with lead generation due to unclear B2B-B2C distinctions. Aside from lead generation, they also offer lead qualification as well as an already compiled database of information. Within this information is the necessary data that already tells them beforehand which numbers belong to firms while private home numbers are non-existent. If you're an accounting software firm whose currently in need of such data and services, they are yet another company to call.
For more information, visit their website at: www.erpsoftwareleads.com