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Outsourcing Professional Telemarketers Doesn't Mean You're Sales-Lazy
Outsourcing Professional Telemarketers Doesn't Mean You're Sales-Lazy
ERP software is a B2B-centered industry. However, marketing to the companies that depend on such industries require more precision than wide coverage (at least the coverage promised by advertising). Telemarketing on the other hand is more suitable with its emphasis on precision and strict lead qualification.
Encino,
CA (California),
United States of America
(prbd.net)
27/02/2012
People think that telemarketing has been phased out and that the birth of Do-Not-Call registers have killed off any opportunity for telephone salesman (pushy or otherwise) from contacting people to advertise their products.
In fact, with the popularity of advertising, it's easy to see why those new to the world of business think that there has only been one way to get people's attention to what you're selling. However, just because a majority of people think it's true, does not always mean it is right.
For instance, if you're an experienced business professional, then you would know that there are two kinds of business transactions out there: B2B and B2C. However, the majority of the population are barely aware of this as you are. For them, the business world is all just about men and women in office suits trying to make the most money. That's a rather harsh application of reductionism isn't it?
Now going back on the two kinds of business transactions, professionals are well aware that what most of the general populace sees of the business world is in fact the B2C side. Here they will find the many industries that cater to the needs of the average citizen: food, clothes, electronics, vehicles etc.
The other side though takes it to a greater but also more specialized level: B2B. The B2B industries focus on taking those basic commodities and expand it for the greater use of other businesses (big and small). Here you will find the suppliers of raw materials and components, the engineers of production lines, those who do outsourced accounting etc.
If you run an ERP software firm, then that's the area your company specializes in. Therefore, this is why it is important to not always swim with the tide of public opinion. For one thing, you are not catering to the general public and any lead generation attempt reminiscent of mass advertising might only do you a great disservice in terms of resources. You have to face it, very few people can fully appreciate the benefits of streamlining ERP tasks like business intelligence software and payroll applications.
Remember though, those few people are special in their own right. The only way to contact them however is through B2B lead generation and that's exactly what telemarketing has been excelling in the past decade.
Unlike average citizens, businesses are not legally guaranteed the same protection of DNC registers. And you know what? Why should they? A company that locks out out all means of inquiry, suggestion, and even complaints presents itself as neither friendly or trustworthy.
This is the window of opportunity to use telemarketing. Professional telemarketing services are equipped with not just skilled personnel. They come with accurate contact information on a great number of businesses and those who boast long years in the field are guaranteed to spread information on your product with pinpoint precision in place of the wild shotgun method of media advertising.
The numbers might come few and far in between compared to those marketing to consumers. Still, don't forget that every single lead you get is a high-paying and influential executive that has been thoroughly evaluated and has shown genuine interest in your software. Precision quality is what suits ERP software, not widespread quantity. Contact an appropriate B2B software telemarketer today and get yourself that precision!
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For more information, go to: www.erpsoftwareleads.com
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