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Heavy Business Lead Generation
Heavy Business Lead Generation
Supply chains involve more than just the main company. For an SCM supplier to gather info for leads, they'll need to gather info on the companies their prospect is also working together with. Since B2B telemarketing firms boast wide business databases, it is perfect for that heavy kind of information gathering.
Encino,
CA (California),
United States of America
(prbd.net)
28/02/2012
Running a firm that develops SCM software (or even just sells it) must mean you have a basic idea of how supply chains work. In that case, you already know just how many companies can be involved in the production of a single product. That's a lot to keep track of and a lot of heavy work to monitor. Now of course, you wouldn't want to sell your software if you weren't very confident that it can easily take that load.
However, what about your lead generation? Even though you have the computer applications that can clearly get info on suppliers and other sources of basic product components, that can be entirely different from finding the executives who would need that software in the first place.
Adding to the burden further is that you must be well aware of the industries you intend your product to serve, and in turn you must be familiar with the kind of suppliers they'd normally deal with. Then again, do you?
This is the problem when you confuse knowledge of a product with knowledge on how to draw interest to that product. Evaluating that interest is also a somewhat different field. You know how it works and who it is supposed to benefit. However, you don't know where to find those who need it and why they might want it. In other words, this is what happens when you mix up product knowledge with lead generation.
You shouldn't also just be content with gathering info on the one who will mainly take control of the software as it were. Consideration should also be given to the companies they will be working together with. Such a feat of information gathering can rival the heaviness of developing the SCM software itself.
What happens when you can't stretch enough of your resources to do the lead generation on your own? It takes a lot of investment you know, regardless of method (be it email marketing, telemarketing, even spreading out advertisements). Whatever method you choose, a lack of experience will only mean you'll run into a lot of obstacles (gatekeepers, spam filters, ads not reaching the right people etc).
Even if you're confident in your capacity to convince a prospect and make a sale, that is nothing when you can't find these prospects or draw them to you.
But what can you do? It's already established that you lack the resources to produce even a decent flow of leads. Well that's why people suggest outsourcing. In this case, try outsourced telemarketing. Out of all lead generation methods cited above, telemarketing sees plenty of use because it is the most direct and precise way to locate businesses and gather information on them.
That information is critical in a lot of processes, be it to minimize cold-calling or for a really refined qualification process. However, these can boast a precise and direct way of getting in touch with prospects whereas ads and emails are only likely to be ignored.
You will need that precision, especially when you need more than just information on one company but also on the ones they're working together with in their supply chain (or chains for that matter). That's why don't waste any more time and get that heavy data with outsourced telemarketing.
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For more information, go to: www.erpsoftwareleads.com
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