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Outsourced Telemarketing: Low Costs Without The Low Quality
Outsourced Telemarketing: Low Costs Without The Low Quality
When you combine trying something new with the intention of doing it cheap, you're setting up plenty of risks for the quality of your results. Now whilst telemarketing can be a very suitable and very beneficial method for lead generation, it's best to outsource if you really want to enjoy it without the high investment costs.
Encino,
CA (California),
United States of America
(prbd.net)
09/03/2012
In a B2B market like ERP software, it won't take long before you realize how important speed can be in your lead generation campaign. Your kind of product isn't something that'll bring a steady flow of curious prospects right through your door. It's not something everyone wants but can be dire when it's finally needed.
So you go search for ways to accelerate your B2B lead generation. You will find that telemarketing is considered a popular option because it's the most direct while at the same time, you can tailor it to suit the professional standards of target decision makers. (On that note, it's interesting to point out that it also dispels the popular stereotypes of pushy telemarketers often propagated by the consumer crowd.)
However, if you're thinking of trying a direct hand at it yourself, you might want to think twice. There's a good chance that you'll be tempted to do it cheap. That is where telemarketing can be a bad idea.
Just to be clear, there's nothing wrong with going with either telemarketing or finding a cost-efficient way to do it. The problem is when you personally try to do it the cheap way.
In all honesty, that's not worth the risk. There are plenty of factors that accelerate the process of generating telemarketing leads but if you yourself try to invest in those factors, you might end up pulling a lot more money out of your pocket than you originally intended.
Here's a quick review. One thing that helps telemarketers speed up is actually a long history of previously stockpiled information. Good telemarketers ensure that their databases are huge. This gives them enough information beforehand to ask the right questions. It also helps act as an initial filter so that a grand bulk of their data can be filtered already at the start, depending on their current strategy and who they are currently targeting. The money required to invest in such a database can be steep. You also have to worry about constantly updating it because nothing makes telemarketers look bad like a call based on outdated information.
There's also of course experience and that's something you really just can't buy. Experienced telemarketers not only know the basic dos and donts of their trade, they can come equipped with their own unique tricks to increase their productivity. If you yourself lack that knowledge, then it won't matter even if you train your own in-house team. You can't teach someone something you've just started learning yourself. Throw in the dangerous cuts you might make to keep it all within your tight budget and you shouldn't be surprised at how the efficiency of your telemarketers seem cut down as well.
Now how is it then that some of other companies enjoy the benefits of telemarketing and their budget is no bigger than yours? Well the truth is you may have overlooked a tactic that is quite common in the business world: outsourcing.
There are actually plenty of lead generation services out there who make use of telemarketing. These same groups however, have seen the value it can give to businesses such as yourself and have dedicated a specially high amount of investment and time to deliver to you only the most qualified, top-quality leads to boost your sales-making capacity. This saves you the trouble of doing the investing yourself so contact one today and pay low costs without the low quality!
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