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“We must take the lead in safety competence and complying with safety standards.”
“We must take the lead in safety competence and complying with safety standards.”
Hirschmann Mobile Machine Control Solutions (MCS) is a system provider of innovative mobile automation platforms for applications involving challenging environmental conditions. In this interview Lucas Pedretti, the company’s new Head of Sales, explains why it has a good shot at becoming the world market leader in automation solutions for heavy mobile machines.
Ettlingen,
Baden-Württemberg,
Germany
(prbd.net)
12/03/2012
Mr. Pedretti, you have been Head of Sales at Hirschmann MCS for four months now. How do you feel?
Right away, I felt warmly welcome and was acutely conscious of the very challenging nature of my new job. From the very first day, it was clear to me that I had joined a high-performance team in a fast-moving industry.
What past experience did you bring with you? Could you sketch your training and career before coming to Hirschmann?
I studied electronic engineering in Buenos Aires, which is where I am from, and then completed an MBA in the United Kingdom. I have worked for global players of the industrial automation business in Argentina, Italy, and Germany. As a result of my almost 15-year professional career, I am thoroughly familiar with the OEM business in the field of industrial automation.
What further challenges are you facing in your new area of responsibility?
My main task is to grow our business. Hirschmann Mobile Machine Control Solutions wants to become the world leader in automation solutions for heavy mobile machines, while also maintaining its earning power so it can make investments in its future. Both of these goals call for a sound strategy. I believe that our success depends on experience and seizing new business opportunities – and I am convinced that I can contribute to both.
How can you help drive the company’s growth?
I am a goal-oriented team player. If the company expects the department I head to drive international growth, then I will form teams of competent specialists to pursue that goal.
We are continuing to do business in a highly competitive market. And we are succeeding in winning customers that are more coveted than ever before, in order to conquer a larger share of the global market. We also sell electronic components for machines that are used in rough environments.
All of this makes my job a very demanding one. So how can I help drive the company’s growth? My answer is, once again: with experience and by seizing new business opportunities.
The aspects of safety competence and safety standards are growing in importance. Are you referring to them when you talk about “new business opportunities”?
Our customers are fighting to sell competitive machines in a challenging market. If we want to be their partner, we have to be the best in terms of safety competence and compliance with safety standards. And we have to offer profitable products that conform to the strictest standards.
I have no doubt that we can do this. Hirschmann Mobile Machine Control Solutions possesses the required experience in product development and the OEM business, as well as the young management team it needs to succeed.
Company Profile:
Hirschmann Mobile Machine Control Solutions (MCS) is a business unit of Hirschmann Automation and Control GmbH, a company of the U.S.-based Belden Inc. Group.
Hirschmann MCS is the world market leader in safe load indication systems for telescopic and lattice-boom cranes and the system provider of innovative mobile automation platforms for all applications involving rough environmental conditions. The company is setting new standards in meeting safety requirements and in the product categories of sensors, controllers, consoles, and software for mobile machines and applications – across all industries.
Hirschmann MCS produces and sells product and system solutions for manufacturers of mobile machines and equpiment. It has 130 employees in Ettlingen, Germany and another 20 in Chambersburg, Pennsylvania (in the United States), and 300 staff work at a joint venture in Xuzhou, China and a sales office in Shanghai.
Contact:
Nicole Krupp-Sieber
Hirschmann Automation and Control GmbH
Hirschmann Mobile Machine Control Solutions
Hertzstrasse 32 - 34
76275 Ettlingen
Germany
Phone: +49 (0)7243 709-3101
Fax: +49 (0)7243 709-3129
e-Mail: Nicole.Krupp-Sieber@belden.com
www.beldensolutions.com
About
Hirschmann Mobile Machine Control Solutions (MCS) is a business unit of Hirschmann Automation and Control GmbH, a company of the U.S.-based Belden Inc. Group.
Hirschmann MCS is the world market leader in safe load indication systems for telescopic and lattice-boom cranes and the system provider of innovative mobile automation platforms for all applications involving rough environmental conditions. The company is setting new standards in meeting safety requirements and in the product categories
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