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Learn more about the 404 site error & what's the error about
Learn more about the 404 site error & what's the error about
A well managed 404 error can actually boost your store’s credibility. To see how Store Express can improve your ecommerce store’s error page contact them.
Wokingham ,
Berkshire ,
United Kingdom
(prbd.net)
29/03/2012
There can be none who has not come across a website with 404 errors. It is nothing but a “page not found error” that occurs whenever someone wants to view a page on your website that is not available on your site. These errors are unavoidable and almost every website can serve a 404 error every once in a while. This can be due to mistyping a link or misspelling a page in the address bar or even something else. This can be really frustrating and can eventually end an interaction with that website and go elsewhere. So, it's highly important that you craft a custom 404 error page for your ecommerce store, which can route those lost users back to your business. By tweaking your store a little you can put your customers back on track and compel them to do business with you. Beyond this, a well managed error can actually boost your store’s credibility. This is because you indirectly tell them that you care for them when they land on your site by managing these errors in a professional manner. Wondering how to get them on track? An expert ecommerce solution company like Store Express can help you improve your error page and remove all the negative feelings from your customers. They craft creative and inspiring error pages.
So what do they do to make your error page interesting?
• Firstly they change your ecommerce store to reflect an apologetic tone. They use simple and non-technical language to apologise, explain the error code and as well as point out reasons. Since their ecommerce solution supports multilingual functionality the error page can be displayed in all language versions of the site.
• They incorporate in built search facility options on the error page, so that your customers are quickly guided to search for what they want.
• They also add a link on the error page directing to the homepage of your ecommerce store, so that your visitors can search from there. They also embed a well formatted sitemap on the error page, so that customers can look for what's available on your site and find what they are looking out for.
• Store Express web designers also post your full contact details on the error page, so that your customers can contact you. This not only helps fix their problem, but also build relationships with them and convert them into potential buyers.
• They check your ecommerce store’s analytics to see if there are too many people viewing your error page. In this case they fix broken links and rectify any misspellings.
• All the above proves that while error pages are unavoidable, a friendly error page can boost conversions and increase credibility.
To see how Store Express can improve your ecommerce store’s error page contact them at Store Express.