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Google AdWord Scams Highlight Seamy Side of Online Advertising Copyrighter Industry
Google AdWord Scams Highlight Seamy Side of Online Advertising Copyrighter Industry
Google AdWords cannot possibly police all the ad materials that are inputted daily into its system. A certain percentage can ran a fowl of laws regarding false advertising. Consumers need to be aware of this situation in order to avoid tarnishing their brand and running a bunch of Google AdWords as well.
Los Angeles,
CA,
United States of America
(prbd.net)
03/04/2012
Google Ad words is one of the most powerful and effective way to get traffic to any online business. Whether your business is selling products or services, buying advertisements or lead generation, Google AdWords’ keyword specific and niche and search targeted marketing platform offers a very powerful option for you to get the mother’s milk of online marketing. In online marketing, traffic means money, sales and leads. Without traffic, your website will be struggling. That’s the bottom line. Unfortunately, because of the huge volume of ads that Google AdWords processes and places daily, a certain percentage will involve either taglines or descriptions that may run a fowl of rules against false advertising. This is really not surprising given the large scale of materials that Google AdWords has to process. It can’t possibly police all this huge volume of ads, not just in the United States but all the territories it covers. Just as importantly, the other factor that is driving the fraudulent or seamy side of online advertising copyrighter industry is the amount of competition for all kinds of niches that are advertised using Google AdWords.
“Although there has been some FTC crackdowns regarding false advertising, it might be enough to curtail this heavy competitive pressure pushing online marketers over the line from allowable, legal puffery to outright false claim and misrepresentations. This impacts all forms of advertising copyrighting online and ad writing for Google AdWords headlines and ad descriptions is not spared,” said Mike Boyle, media relations officer for marketingcopyexpert.com, a leading provider of advertising copyrighter services. In addition to the competitive danger of many shady affiliate marketers just uping their ante in terms of marketing and product claims is also the danger of using amateur or freelance advertising copyrighters that don’t know how to use proper limited words. Many small and shady fly-by-night marketing operators would take newbie or amateur copyrighters and push them to write materials that might run a conflict against the law because these copyrighters don’t know how to choose the proper words to limit the claims within legal bounds. Not only is this bad news for consumers, but this competitive dynamic also makes otherwise legitimate Google AdWords advertisers look like scammers.
This is because some of these amateur copyrighters and shady copyright companies may attract otherwise legitimate online business with lower rates and since they aren’t properly versed in limiting their advertising text, this may make their clients look like scammers. At the same time, scammer affiliate marketers may attempt to misuse competent advertising copyrighter to effectuate their fraud. They even hype up texts even after the texts were already delivered. “There are a lot of legal minefields that are still to be navigated when it comes to advertising copyrighting which includes writing headlines and descriptions for Google AdWords ads. The number one loser in this sad situation is the consumer because people will get scammed due to wrongly written ads that overpromise and under deliver, if it ever delivers at all. Other marketers also suffer because the ads will look tame in comparison to legitimate merchants and service providers who will get traffic from advertising platforms like Google AdWords due to over the top advertising materials posted by their shadier competitors. Most importantly, the consumers are the biggest in this situation because it poisons their mind regarding a particular product which might actually be benefit them back if it acquires a bad reputation because of the shenanigans of shady marketers. It would definitely bring no good to the consumers to whom the products are originally offered.
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