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Marketers can be like cowboys in B2C herding the cattle but should be like hunters in B2B
Marketers can be like cowboys in B2C herding the cattle but should be like hunters in B2B
People are spending money for SEO, advertising, email marketing and direct mailings. However once the visitor has landed on the website the process becomes uncontrolled. Hence there is the need to organize the process after the landing.
Haslemere,
Surrey,
United Kingdom
(prbd.net)
10/04/2012
London 10 April 2012 - LEADS Explorer enables organizing the lead generation process after the visitor lands on the website allowing to convert the most leads due to the information provided for each visitor.
All companies are spending huge amounts of money on SEO, direct mailing campaigns, email marketing, advertising in order to generate leads, but this mainly results in driving traffic to the website or to specific landing pages. These processes are very well organized and sophisticated. However once the visitor lands on the website, it is mainly left up to them to take action and contact the company.
In B2C marketing is like cowboys driving the cattle together, herd them to a direction. In B2B each prey needs to be hunted.
In order to herd the traffic having web analytic implemented is sufficient for B2C, but not in B2B. In B2B each visitor needs to be taken care of as it can be a big potential customer.
This is why for each visitor should be known:
- The company name
- The reasons for visiting: search terms used – pages visited
- Their level of interest: number of returning unique visitors, of company visitors
- The urgency of need
- The response upon nurturing (emails, direct mail) after their first visits
Based upon this information and data obtained for each visitor and company visiting, nurturing becomes more effective as only interested companies will be addressed timely.
In order to achieve this LEADS Explorer (www.LEADSExplorer.com) not only reveals the companies visiting, their interest and level of interest over time but also allows finding contacts within these potential customers for contacting by email timely and directly using templates on the specific matters of their interest.
LEADSExplorer provides the company names of the visitors, their location (country, city), time zone location of their PC, language, Internet origin (search terms used, referencing website, link clicked) and their interest based upon the pages visited.
This data will allow you to know who is visiting your website and evaluate (qualify as lead) if the company is interesting enough to contact them.
This solution works for both new leads and existing customers, who you can follow their activity on your website during each step of your sales process.
For more information about this powerful visitor identification information, lead generation and customer intelligence system, please visit: www.LEADSExplorer.com
About
Concerning Engago Technologies Ltd.
Engago Technologies is a leading provider of lead generation, visitor conversion and customer retention web services that enable sales and marketing professionals to generate more sales opportunities from new and existing customers, drive new business, increase revenue while at the same time decrease the operating costs applicable for any industry throughout the world.
These new breed of services are delivered On Demand as Software as a Service (SaaS) allowi
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