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How Small Businesses can Make the Most Out Of Google's Penguin Update
How Small Businesses can Make the Most Out Of Google's Penguin Update
Ranking highly in Google can create a huge difference in the volume of traffic on your website. However, with the latest Penguin algorithm, webmasters have had to revise their SEO tactics and strategies in order to avoid a drop in their rankings.
London,
UK,
United Kingdom
(prbd.net)
28/06/2012
Ranking highly in Google can create a huge difference in the volume of traffic on your website. However, with the latest Penguin algorithm, webmasters have had to revise their SEO tactics and strategies in order to avoid a drop in their rankings.
The aim on the Penguin update was to reduce the effectiveness of web-spammers, and it has so far been successful in decreasing the search engine ranking of websites that go against Google's rules. So if your SEO for small business' has resulted in the use of underhand tactics such as article spinning, keyword stuffing, link spamming, meta-tag stuffing, mirror websites, and hidden text, it may be time to clean-up your act.
To avoid having your small business SEO negatively affected by Penguin, Search Catalyst believes that it is vital to understand the update and what it targets. Only then you can avoid the pitfalls and take advantage of it.
The first and most important thing to note is that Penguin emphasises the importance of having good content. In this respect, Penguin is an extension of the previous Panda algorithm, as they both want to remove low quality content.
So to succeed with Penguin, small businesses need to ensure that all copy on their website is well written, engaging, original, and informative. The content also needs to be updated regularly, so webmasters need to make a continued investment to constantly update their website with fresh content.
The Penguin update is also targeting low-quality and irrelevant links. This is because it is easy to get cheap links from random sites, while it takes more time and effort to get links from a variety of useful and reputable websites.
With their latest update, Google is also looking more closely at where links are originating from, with a greater importance also being placed the anchor text that is being used both on and off site. As a result, the quality of your links will always trump the quantity of your links, making it essential for small businesses to work on obtaining links from relevant websites with a higher ranking.
So when devising a new SEO strategy, it is vital to remember that great content and solid links are essential to boosting the Google ranking of your small business.
For more information regarding the Penguin update, or for affordable SEO services, contact Search Catalyst now.
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So when devising a new SEO strategy, it is vital to remember that great content and solid links are essential to boosting the Google ranking of your small business. For more information regarding the Penguin update, or for affordable SEO services, contact Search Catalyst now.
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