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PAC-COMM Announces New MarketBASE Application
PAC-COMM Announces New MarketBASE Application
Data and Analytics Applications to the Public Relations Industry
Public and government relations companies often use vertical participant or “influencer” vertical lists to secure grass roots support.
McLean,
Virginia,
United States of America
(prbd.net)
15/10/2014
Data and Analytics Applications to the Public Relations Industry
Public and government relations companies often use vertical participant or “influencer” vertical lists to secure grass roots support. Vertical lists are notorious for providing biased and very limited access to required decision making executives often producing biased and recycled influencer representation. When the goal is to obtain robust industry representation, executive decision makers (with email) by area radius, business, industry, geography, affinity, the use of horizontal databases provides superior options.
Mapping Influencer Networks, Building Influencer Databases
PAC-COMM’s new multiple horizontal database API provides public relations with a better approach to public relations data support:
Identification and location determination: we identify the specific areas, radius areas, where there is greatest penetration by types of industry, businesses, etc. for the best locations of greatest involvement when you are not sure where to plan small event roundtables, etc.
Attendee requirement analysis: when you already know the area of interest for specific events, PAC-COMM can generate analysis of person types by business name, business / industry type, person titles, role for any radius or geographic area.
Maximum influencer analysis and penetration: PAC-COMM provides iterations of refinement of audience identities across 10 - 15 national business / influencer databases thus maximizing your penetration representation by radius area, types of business, name of business, type of executive, etc.
Mapping of involvement subgroups: during execution and compliment of specific audience selects, we can provide detailed analyses, mapping of required decision makers, etc.
The following areas of data driven campaign or event support are offered:
Industry relation analysis - PAC-COMM can develop localized, regional, national databases for any consumer segment or business and the relationships between each segment
Custom media events - PAC-COMM can define any conceivable group of influencers, consumers, etc. for any media event including by geography of interest
Special events - Same PAC-COMM logic and process is applied to special event planning and execution
Custom online and offline events -PAC-COMM uses additional domain, URL databases to link to specified influencers, consumers, etc.
Industry community building - PAC-COMM specialty where any conceivable consumer or business group is identified / defined in relation to neighborhood, community characteristics and cadres of relationships are then developed linking groups, segments together based upon common area considerations, interests, etc.
About
Pac-Comm is the best data services company. Pac-Comm provides email validation, data profiling services.
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