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Fantasy Bingo UK forced to become a business - The place to compare bingo sites
Fantasy Bingo UK forced to become a business - The place to compare bingo sites
Bingo comparison and review site Fantasy Bingo UK has been forced into becoming a business.
Limassol,
UK,
United Kingdom
(prbd.net)
21/06/2010
"Bingo comparison and review site Fantasy Bingo UK has been forced into becoming a business."
With the exponentially growing trend of playing bingo online, review site Fantasy Bingo UK has experienced a surge of visitors since the site launched back in March of this year. Alex Eliades, the site founder launched the site for fun following an interest and understanding of the rapidly changing bingo industry and a passion for web development. The aim for the site was to serve as a resource for those interested to compare bingo sites and understand the pros and cons of each operators offerings.
Soon after launch the site received advertising offers to promote the services of over 30 bingo brands, and if an agreement was made with every one of them it would have derailed the sites mission of "providing an unbiased resource for those wanting to find out the best places to play bingo". Instead the position decided was to be very selective with the brands the site would advertise, therefore deciding to stick to the most reputable operators and keep all of the reviews impartial outlining the negatives as well as positives of each one. This strategy has proven a great success and Fantasy Bingo UK has received feedback that suggests it is seen as a professional and credible bingo comparison site, which has been backed up by thousands of monthly visitors. Alex said that "using Google Analytics and setting up goals has allowed me to track the best performing areas of my site and see from where potential bingo players are most likely to exit my site... often going directly to sign up with an operator based on the information they have retrieved from my site".
The site has become a business and now employs a content writer and has two SEO companies working on the site. Alex said that "I had never dreamt that this site would have forced me into becoming self employed, I feel very lucky indeed". Apparently, one of the main challenges he faced was the extreme competitiveness of organic search results for anything to do with the keyword "bingo". After taking a leap of faith and investing thousands of pounds in SEO the site has managed to achieve number 1 position in Google for a range of search terms, which has really helped bring in a lot of visitors, bolstering performance based marketing revenues.
A sneak preview of the future plans for the site includes a social network for the 5,000 or so site users so far with a unique way of integrating into Facebook. According to Sarah Taylor, there are a lot of other plans in the pipeline but nothing else was disclosed and we were told that we would have to wait and see.
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The website itself is not a unique concept with many other similar portals out there, however the Fantasy Bingo UK team seem to have done things slightly differently from the rest. I think the main difference is that their reviews are completely unbiased and they have removed the gimmicky promotional factor that is found with many similar sites. The portal has become a trusted and reliable source of information for the online bingo world. If you are interested in find the right bingo provider th
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