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Game, Set, Match with UNIQLO Sportwear
Game, Set, Match with UNIQLO Sportwear
Wimbledon, the most prestigious grand slam event rolled into town today. Not only is the tournament about world class tennis players, heritage, history and those strawberries... it’s also about the fashion.
London,
Islington,
United Kingdom
(prbd.net)
25/06/2010
UNIQLO’s Sports Collection will have you feeling match ready in no time with their choice of summer’s sportswear. Easy to wear fabrics that offer comfort with cuts and colours that also make you look the part. The collection includes ultra quick moisture absorbing fabrics, allowing any perspiration to dry instantly, so you remain fresh all day long.
For that extra-dry performance on the court, UNIQLO’s winning collection, Sarafine (for women) and Smooth Dry (for men), offers you the summer equivalent of their classic winter Heat Tech range. The garments employ the latest in Japanese fabric technology by providing superior drying actions and wicking away sweat with anti-odour and anti-bacterial properties.
Priced from £6.99, this collection is available now in all UNIQLO UK stores and online at www.uniqlo.co.uk
Uniqlo Sportweet
To celebrate the launch of the UNIQLO Summer 2010 sports campaign, UNIQLO have launched SPORTWEET; a website that analyses Tweet frequency and data, to display and rank the sportiness of Twitter users around the world. The new site mixes dynamic video and user-generated Tweets with athletes wearing UNIQLO sportswear. With the world ranking system, Twitter users can compete against each other to see who's "sportier".
Visit: www.uniqlo.com/sportweet/uk
For further information, high resolution images or sample requests please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451 E: lizr@moduspublicity.com
UNIQLO are specialists at introducing innovative styles to women's clothing and men’s clothing. Fans of wimbledon can enjoy looking cool this summer by keeping cool in either polo shirts or the sarafine and smooth dry clothing range from UNIQLO.
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