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The era of machine gun marketing is over – enter the era of sniper marketing
The era of machine gun marketing is over – enter the era of sniper marketing
During the era of machine gun marketing marketers have used direct and email marketing campaigns and call centers for generating leads. As more sophisticated methods become available, marketers can use sniper rifle marketing targeting precisely potential customers. LEADSExplorer is one of these new available solutions.
Haslemere,
Surrey,
United Kingdom
(prbd.net)
02/07/2010
""I like your perspective on customer retention — I think this is an area B2B marketers will need to pay more attention to as the economy continues to slow and new deals are harder to find." Laura Ramos - VP, Principal Analyst Forrester Research"
London 2 June 2010 – The machine gun marketing era with mass direct mailings, email campaigns and call center cold calling is over as new solutions like behavioral ad targeting and LEADSExplorer allow targeting precisely potential customers have started the new era of sniper marketing.
Since long marketers have used methods that target complete market segments like:
- Direct mail
- Email marketing campaigns
- Call centers for cold calling
Just like a machine gun produces a spray of bullets, these marketing campaigns shoot messages at all possible and potential customers hoping to hit someone that is interested at the very moment and has the authority to make the purchase decision or can influence the decision maker.
Chances of success are very low due to the many conditions to be met.
Instead the new sniper rifle marketing will only address to interested people of companies using behavioral ad targeting or targeting only those companies that previously have shown interest in products or solutions.
In order to know interested companies LEADSExplorer reveals the company names of the website visitors, their location and language, their interest in products or services by the search terms used, the pages visited, the number of returning visitors from each company. Knowing exactly the interested companies saves time and effort for lead generation.
For more information: please visit www.LEADSExplorer.com
About Engago Technologies Ltd.
Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.
Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.
About
Concerning Engago Technologies Ltd.
Engago Technologies is a leading provider of lead generation, visitor conversion and customer retention web services that enable sales and marketing professionals to generate more sales opportunities from new and existing customers, drive new business, increase revenue while at the same time decrease the operating costs applicable for any industry throughout the world.
These new breed of services are delivered On Demand as Software as a Service (SaaS) allowi
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