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Why Lulu & Nat Is All The Raj
Why Lulu & Nat Is All The Raj
With their signature Anglo-Indian style, British duo Lulu McEvoy and Nat Robinson have turned their passion for India into a successful lifestyle business.
London,
London,
United Kingdom
(prbd.net)
02/07/2010
"Nat discovered that there was a gap in the market. ‘I found it impossible to find beautiful linen for my kids that was fun as well as functional – it was all so bland.' Lulu & Nat was born."
Inspired by India’s rich colours and prints, Lulu & Nat have created a collection of unique, uber-stylish designs for the home. In contrast to the mostly mass-produced products that saturate the market, every Lulu & Nat piece is hand-crafted – from their embroidered wall hangings and cushions to their patterned bed linen and nightwear.
Launched in 2008, Lulu & Nat started out by selling children’s bed linen, as mother-of-two Nat discovered that there was a gap in the market. ‘I found it impossible to find beautiful linen for my kids that was fun as well as functional – it was all so bland,’ she says. And the orders soon came flooding in... Building on this early success, Lulu & Nat expanded their range, creating a modern and exotic lifestyle collection.
Despite the recent economic climate, Lulu & Nat have almost tripled production and have built up an enviable celebrity client list including Claudia Schiffer, Keira Knightley, Liv Tyler and Jools Oliver.
Lulu & Nat’s website is a visual feast in itself. Product information is well-detailed and photographs are simple but stunning. Customers can navigate easily throughout the site and browse by product or room type.
From its humble beginnings – and with just £2,000 investment – Lulu & Nat has developed into a poplular and well-respected brand. As their creativity continues to flourish, home fashion commentators believe it is the label to watch in 2010.
ABOUT LULU & NAT
Lulu & Nat was formed in 2008 by Lulu McEvoy and Nat Robinson. Both have years of experience in the textile and retail industries, including meeting at the Cross – Lulu has worked with the Gap and the white company, Nat for Lacroix and Vogue Magazine.
The idea for the brand stemmed from Lulu & Nat’s love of Indian style, art and culture and their desire to create something highly desirable and unique. When Lulu moved to India in October 2007, it gave them the opportunity to explore their passion for the country further, gain inspiration and turn their dream into a reality.
Together as a team they have turned Lulu & Nat into a thriving business with an ever-growing client list around the world
CONTACT
Nat Robinson 07852 111 978
Lulu McEvoy 07527 812 260
info@luluandnat.com
http://www.luluandnat.com
About
Lulu & Nat was formed in 2008 by Lulu McEvoy and Nat Robinson. Both have years of experience in the textile and retail industries, including meeting at the Cross – Lulu has worked with the Gap and the white company, Nat for Lacroix and Vogue Magazine.
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