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Bulk SMS - A Good Marketing Tool for Companies
Bulk SMS - A Good Marketing Tool for Companies
Addressing your customer personally with a mail, email or SMS is a good marketing strategy but the question that is asked is how to do it in a large scale.
East of Kailash,
New Delhi,
India
(prbd.net)
31/07/2010
Addressing your customer personally with a mail, email or SMS is a good marketing strategy but the question that is asked is how to do it in a large scale. The answer is there now. It is bulk SMS. The technology is already there to address more than 1000 cell phones at one instance. The most important aspect from a company point of view these days of economic down turn the costs, are minimal. Not even 1% of what you spend on a TV commercial but the effect is very much more than that of a TV advertisement.
To set about the task of sending bulk SMS is a very simple one. You need only a computer with an internet connection. The soft ware program you can buy along with the bulk SMS gateway facilities from the same company. Installation and the operation of the software are simple. Anyone who has little knowledge of computers could use it. Next thing you need is the list of your customers’ telephone numbers on an excel sheet. Using the software, you have the possibility to send a message to all those telephone numbers with just a few clicks and all of them will receive the message within in a minute most probably.
To send bulk SMS you have the possibility to register with a company and use their online facility too. This is a still easier technique. This way you can contact a global audience. Since they have agreements with various service providers all over the world, you can access all those networks. These days it has become normal for any company to go global because internet could make you a global company overnight.
When you look for a company to register for your bulk SMS service, do a little market research to find the best company. Read the testimonials given by different companies to determine the reliability of the service provider you are going to choose. May be there are other companies that have sought the services of the particular service provider. Ask them and finally find the best one for the job. Before signing on check up for prices very carefully because some companies have hidden charges.
As a business you cannot let yourself to be stagnated. You must move forward with the new trends and technology. So, what you can do is to automate your bulk SMS operation. Bulk SMS software for the purpose is available. When company needs to develop its business, it has to look for new customers. You can do that while your software program will look after the job of strengthening relationships with the exiting customers.
Bulk SMS with one step forward with automation, could do a lot for a company to enhance its image in the minds of its customers if used effectively. The interesting thing here is it is very cheap compared to the other modes such as radio and TV ads. Email is a good medium but you mail most often will go and end up in the spam folder
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