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First Flavor and David Michael & Co. Innovate Tastes with Marketable Results
First Flavor and David Michael & Co. Innovate Tastes with Marketable Results
DM Flavors helps to create flavors for marketing samples with much success.
Doylestown,
PA,
United States of America
(prbd.net)
28/08/2010
"For more information, please visit www.dmflavors.com, or call 1-800-DM-FLAVORS."
PHILADELPHIA, PA – For 114 years, David Michael & Co. has innovated the way consumers experience food and beverages. This effort was transcended five years ago when the company aligned with First Flavor, Inc., creators of Peel n’ Taste® flavor strips, a tool that utilizes the sense of taste to enhance marketing campaigns. Together, David Michael & Co. and First Flavor utilize taste-matching technology to replicate a wide range of flavors in an even wider range of products.
For David Michael & Co, working with First Flavor illustrates how a valuable partnership with a technology-driven company can expand the use of flavors beyond the food and beverage market.
This tasteful partnership recently took an exciting turn with a rather unconventional application – greeting cards. First Flavor and David Michael & Co. were tapped by American Greetings Corporation to assist in development of its new line of cards called Tasties™, which enhance the traditional greeting card experience to include edible Peel n’ Taste strips of chocolate, glazed donut, cupcake and even margarita. Since its launch earlier this summer, Tasties have garnered a great deal of media coverage and consumer attention.
First Flavor has utilized David Michael’s flavors in a number of Peel n’ Taste campaigns, including print advertising, direct mail and point-of-sale sampling promotions, but this newest endeavor marks a new future for Peel n’ Taste strips, creating an interactive celebratory experience.
About David Michael & Co:
Family-owned and operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for more than one hundred years. David Michael offers a comprehensive line of over 40,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, PA, David Michael also has facilities in Northbrook, IL, San Bernardino, CA, and internationally in Lerma, Mexico (David Michael de Mexico SA de CV), Valence, France (David Michael Europe, S.A.S.) and Beijing, China (David Michael (Beijing) Flavor Co. Ltd.). For more information, please visit www.dmflavors.com, or call 1-800-DM-FLAVORS.
Contact:
Danielle Durso
215.632.3100
dmdurso@dmflavors.com
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