| |
Newsroom /
Business
/
Advertising Or Marketing
/
Print & Display Industry Success Is Measured By The Square Foot – Ensure All POS Materials Work Hard
Print & Display Industry Success Is Measured By The Square Foot – Ensure All POS Materials Work Hard
Point of sales materials need to generate the maximum revenue per square foot. Critically assessing performance of POS material is essential to leverage highest returns.
Bulwell,
Nottinghamshire,
United Kingdom
(prbd.net)
01/09/2010
"). Clients repeatedly use his company to provide that competitive edge and maximise the return on their investment. Manson actively seeks feedback from any POS materials his clients use to improve efficiency"
The retail industry is becoming more and more exacting and competitive – UK retailers want to gain the highest income per square foot of shop floor to make their operations fully viable and profitable.
Take for example a leading supermarket such as Sainsbury’s. The supermarket behemoth has experienced consistent growth in trading intensity per square foot since well before 2005 and like all retailers wants to see this figure continue to rise year after year.
As a manufacturer and/or distributor, it is therefore imperative to make sure that all your point of sale (POS) materials have a distinctive competitive edge – whether you are promoting products in your own store or within a large retail change – the financial fight is on to make each and every square foot stands out and draws customers and build income.
This is something Paul Manson, Managing Director of Print & Display Ltd has experienced from the many years his company has been designing, printing and selling free standing display units (FSDU). Clients repeatedly use his company to provide that competitive edge and maximise the return on their investment. Manson actively seeks feedback from any POS materials his clients use to improve efficiency – building any advice into designing the next generation best display units. For POS materials, be they FSDUs, countertop units, dump bins, standees or quickstands the need to succeed becomes ever more macro – success is measured by even smaller areas than square feet.
Print & Display Ltd offer a full design, printing and manufacturing process for many innovative POS materials and stands. Feedback on their effectiveness is used to make minor tweaks such as text, branding, colour and the amount of product each stand takes. Retailers want to have just the right amount of produce in each stand and always seek to minimise the need for re-stocking – too much or too little within a stand is a clear indicator of a product’s popularity and designing stands to hold the best capacity is another vital issue . All these factors, while seemingly minor to the general public, contribute to the success of a product making an impact on the market. Being successful in the market is therefore not only central to the retailer but paramount to the continued success of Print & Display Ltd.
ABOUT PRINT & DISPLAY LTD
Print & Display Ltd started operations in 2003 and have rapidly become one of the UK’s leading print and display experts. The company specialises in the design and production of Point of Sale (POS) displays including Free Standing Display Units (FSDUS), Quickstands, Countertop Units, Dump Bins and Standees.
The company has experienced continued growth and has invested significantly to meet growing demand for their services. Established by three pioneers in the print and display sector, the company has a wealth of experience in the design and production of POS displays to ensure client products stand out over above those of competitors.
Print & Display Ltd boasts many high street retailers using their services and a large clientele base across all sectors and company sizes. Their website allows clients to quickly identify the product they need as well as to upload artwork and Print & Display Ltd are always on hand to provide technical and graphic expertise.
CONTACT
Print & Display Ltd
Lockwood House
Greasley Street
Bulwell
Nottingham
NG6 8NG
Tel: 0115 9275141
Fax: 0115 9753366
sales@printdisplays.com
http://www.printdisplays.com
About
Print & Display Ltd started operations in 2003 and have rapidly become one of the UK’s leading print and display experts. The company specialises in the design and production of Point of Sale (POS) displays including Free Standing Display Units (FSDUS), Quickstands, Countertop Units, Dump Bins and Standees.
The company has experienced continued growth and has invested significantly to meet growing demand for their services. Established by three pioneers in the print and display sector, the co
|