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litmosi™ is the world’s first online corporate brand alignment tool.
litmosi™ is the world’s first online corporate brand alignment tool.
chlorophyll, India's premier brand consultancy, launches litmosi™, a quick, easy-to-use, customizable, online tool for CEOs of SMEs – litmosi.com
Mumbai,
Maharashtra,
India
(prbd.net)
06/09/2010
"chlorophyll, India's premier brand consultancy, launches litmosi™, a quick, easy-to-use, customizable, online tool for CEOs of SMEs – litmosi.com"
Mumbai Maharashtra - litmosi™ provides a snapshot of the lack of alignment or the gap between corporate values and their actual practice. It also diagnoses the gaps between CEO and employees. It even suggests solutions!
But why is alignment between walk and talk so critical? Because over 90% of organizations that are born do not survive beyond the first five years of their lives! One of the keys to longevity of organizations as corporate brands is the sharing of values by the employees of that organisation.
Secondly, in the 21st century, the power of communication lies with all stakeholders: enabling them to share knowledge of corporate brands. This makes the gap between walk and talk evident to all.
Last, the fight for market share is now the same as the fight for talent share. Talent travels globally and joins corporate brands that have a well-articulated value system.
litmosi™ is ideal for CEOs whose organizations have outgrown their “human footprint”. They are no longer in touch with every employee in a fast-growing or decentralized structure. CEOs can customize the tool by prioritizing the values and beliefs out of the universal nine identified by chlorophyll. It guides the CEO through three easy stages, allowing them to invite as many as 50 employees to participate.
chlorophyll created litmosi™ on the basis of one decade of hands-on brand consulting, plus analysis of field research of 50 corporate brands plus desk research on Fortune 500 company values and beliefs.
chlorophyll’s knowledge of corporate branding has arisen through doing and not through theorizing.
Some of the brands that worked with chlorophyll’s copyrighted methodologies to discover their brand constructs include Avendus, BSE, CG, Edelweiss, Glenmark, Hindustan Unilever, Infosys, J&J, Merck, Pepsico, Tata Power, Tata Teleservices and TCI.
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chlorophyll, India's premier brand consultancy, launches litmosi™, a quick, easy-to-use, customizable, online tool for CEOs of SMEs – litmosi.com
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