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Architecture
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launch of the Tie Rack website, another premier ecommerce website from Advansys
launch of the Tie Rack website, another premier ecommerce website from Advansys
Advansys Ltd are pleased to announce their latest website launch. The UK based Ecommerce company have developed Tie Rack’s new website. This is an event worth celebrating as the ecommerce site is not just new, it is Tie Rack’s first retail website
Berkshire,
Wokingham,
United Kingdom
(prbd.net)
27/09/2010
"Advansys Ltd are pleased to announce their latest ecommerce website launch. The UK based Ecommerce company have developed Tie Rack’s first online store. "
Advansys Ltd are pleased to announce their latest website launch. The UK based Ecommerce company have developed Tie Rack’s new website. This is an event worth celebrating as the ecommerce site is not just new, it is Tie Rack’s first retail website. With a responsibility like this Advansys did the only thing that any professional and forward thinking ecommerce company can do for their customer: they pulled out all the stops and made the Tie Rack retail website the best it could be, aiming to surpass the customer’s expectations.
Tie Rack stores are a familiar sight to many international travellers, famous as they are for cornering the accessories market for stores based in international travel hubs like Airports and Train Stations. As famous as they are Tie Rack began, nearly 20 years ago as a high street retailer and they continue this tradition with stores in major cities across the world.
Tie Rack’s product range has expanded dramatically since the store began in 1981, selling only ties, to include bags, wallets, hats and other accessories. The fashion market, especially for accessories is extremely fast moving and so there was a very strong requirement for the website to be able to keep up with the changing product line-up as well as being able to respond to new requirements easily.
The solution built by Advansys is well able to cope with multiple methods that could be used to update the product catalogue and its scalable architecture is purpose built to allow the Client to add new modules and bespoke functions whenever they wish – an ideal property for any company’s first ecommerce website.
Advansys designed the website to reflect the fashion store status of Tie Rack, using a good amount of whitespace in the design to enhance the quality feel of the products and ensure that the site was clear and easy to navigate. Behind this white field, large scale graphics can be updated by the client to reflect changing seasons and events from the calendar, helping to strengthen Tie Rack’s reputation as a forward thinking company.
For a company with such a wide selection of products and an ever changing catalogue, it is essential that customers can find what they are looking for, and the new Tie Rack website is designed to make this process as easy as possible with the expected category menus and quick filters that can refine the product search and make finding the desired product simple and fast.
Product descriptions, especially for fashion items, is an essential part of effectively optimising an ecommerce website for the search engines. With this website being Tie Rack’s first, there were few product descriptions available and so Advansys were asked to create descriptions that were not only accurate and compelling, but also effective for SEO, Search Engine Optimisation. Around a thousand descriptions were create, all of them unique and perfectly optimised.
In Advansys, Tie Rack have found an ecommerce company that is sensitive to the needs of the client and experienced in creating websites that can stand up to and exceed the demands of such a large and well known retailer. The Tie Rack ecommerce website is sure to be a great success, one that will evolve over time to meet customer desires and bring even further rewards to Tie Rack themselves.
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